Brad Rodgers
cd91c4b97c
Static Astro 5 site for BlueCap Strategies with exact live-site content parity, deployed to k3s via GitOps (ArgoCD). - Page copy in Markdown content collections (services, focus-areas, pages, insights) with a Zod SEO schema enforced at build time - Homepage + About restored to exact live copy; real live-site imagery - Build-time SEO linter (scripts/seo-lint.mjs) and Playwright e2e suite - Multi-stage Dockerfile (nginx serves dist/) and Kustomize manifests (k8s/) - Per-agent robots.txt; config-driven PostHog + Umami analytics scaffold - ADRs and engineering docs under docs/ Co-Authored-By: Claude Opus 4.8 <noreply@anthropic.com>
27 lines
1.2 KiB
Markdown
27 lines
1.2 KiB
Markdown
# ADR-0006: Launch a blog at /insights/
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**Status:** Accepted — 2026-07-15
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## Context
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The live WordPress site has **no published blog** (0 posts, 0 `project` entries) but does have an
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**unpublished, empty "Insights & Resources" draft** (`page_id=303`) — a blog scaffolded but never
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launched. The rebuild already has an `/insights/` section (routes, RSS, content collection, one
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example draft). The parity plan and SEO/AEO plan both identify thought leadership as a core
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authority/GEO asset.
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## Decision
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**Launch the blog at `/insights/`** in the rebuild. Keep the existing Astro content-collection
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scaffold (Markdown/MDX, RSS, tags, canonical for cross-posts). Publish only **real,
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owner-reviewed** content — no fabricated or unreviewed AI-generated articles. Candidate first
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pieces: PFAS remediation as a capital-formation problem; scaling marine conservation finance;
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making island/coastal infrastructure investable.
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## Consequences
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- Gives AEO/GEO a surface to be cited from; `Article`/`BlogPosting` schema per SEO plan §3.
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- Content is owner-gated — the section can ship empty or with 1–2 real posts; do not backfill with
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placeholder articles.
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- Insights carry `publishDate`/`modifiedDate`; RSS and sitemap `lastmod` derive from these.
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