bcs-website/docs/content-deviations.md

# Content Deviations

Intentional differences between the live WordPress site (`docs/live-site-content-inventory.md`)
and the Astro rebuild, logged per the parity plan. Updated **2026-07-15** after the copy
migration to Markdown collections (ADR-0002).

## Service & focus-area detail pages — exact copy restored

- The 8 service detail pages and 4 focus-area detail pages now carry **verbatim live-site copy** in
  `src/content/services/*.md` and `src/content/focus-areas/*.md`. Each service page: H1 (service
  name) → H2 (exact tagline) → the exact three body paragraphs, matching the live structure.
- **Removed invented content** from the earlier rebuild: the paraphrased `sections[]` sub-headings
  and the "Typical outputs" / `outcomes[]` lists were **not present on the live site** and have been
  dropped to honor the no-invention rule. They may return later as owner-approved "Typical outputs"
  modules (parity plan Phase 5).
- **Focus-area detail pages** use the exact single paragraph from the homepage "Our Core Focus
  Areas" section — the only live copy that exists for these (the live `/focus-areas/` page is empty).
  No additional copy was invented.

## Detail-page heroes — no hero image (2026-07-17)

- Service and focus-area **detail** pages use a **clean text hero** (eyebrow + title), **no hero
  image**. This matches the originals, which had no hero photo on those pages. An interim version
  put a shared photo (looked repetitive) then the per-service 64px icon (too small / orphaned) — both
  rejected; the text hero is the final call. Service **icons remain on the `/services/` overview
  cards**, at their intended small size. The `/services/`, `/focus-areas/`, and About pages keep
  their real photos.

## Metadata (not visible body copy)

- **SEO meta descriptions** (`description` frontmatter, 120–158 chars) are newly written marketing
  metadata, not live body copy. Paraphrase is acceptable for meta descriptions; they are enforced
  by the Zod schema (ADR-0003).
- `summary` frontmatter reuses the **exact** live `/services/` overview paragraph (services) and the
  **exact** homepage focus paragraph (focus areas); it drives the overview and homepage cards.

## Typography

- Curly apostrophes/quotes from WordPress were normalized to **straight** apostrophes in the Markdown
  bodies (e.g., "client's" not "client's"). Meaning and wording are unchanged.

## Homepage — exact copy restored (2026-07-15)

- `src/pages/index.astro` now carries **exact live copy**: hero paragraph, the full "How We Work"
  section (intro + Increasing the Supply of Capital + Bridging Supply and Demand + Cultivating
  Capital-Ready Initiatives incl. the "step in as sponsor" paragraph), the About teaser, the four
  metrics (27 Years / $10+ billion / $3.5+ billion / 275+ Projects and Initiatives, with exact
  supporting text), and the Core Focus Areas intro.
- **Additive (not live copy):** the "Our Services" section keeps a short connective subhead +
  intro sentence (the live homepage lists only service titles). No fabricated claims.
- **Default OG / hero fallback images** repointed to real photos (`img_0067`); the contact hero uses
  `img_0058`. The four generic placeholder images were **deleted** from `public/assets/`.
- **Omitted defect:** the live "Follow Our Quest" lorem-ipsum block remains removed.
- H1 wording is exact; live renders RESTORATION/PRESERVATION/RESPONSIBLE USE in all-caps, the
  rebuild uses sentence case (typographic only).

## About Us — exact copy restored + migrated to Markdown (2026-07-15)

- Migrated to `src/content/pages/about.md` (ADR-0002) with **verbatim** copy for all ten sections
  and every paragraph. The sticky in-page nav is derived from the h2 headings (restores the live
  anchor nav). The live "andrestore" typo is corrected to "and restore".
- Added hero heading ("Finance, innovation, and stewardship…") — the live About page has no hero
  heading; this is an additive structural heading, not body copy.

## Imagery — real live-site assets imported (2026-07-15)

- Real assets downloaded to `public/assets/live-site/` (+ `/icons`). The real logo replaced the
  placeholder `public/assets/bluecap-logo.png`. Homepage hero (`img_0067`), homepage About band
  (`img_0053`), About hero (`img_0062`), Services hero (`img_0075`), Focus/detail heroes
  (`img_0070`) now use real photography. The 8 service cards render their real icons (decorative,
  `aria-hidden`).
- `IMG_0075.webp` was JPEG-mislabeled on the live site; saved as `img_0075.jpg`.

## About Us imagery — interleaved (2026-07-15)

- Eight real live-site photos are now interleaved through the About sections (`img1`, `img_0055`,
  `img_0054`, `img_0072`, `img_0053`, `img_0058`, `img_0075`, `img_0070`), plus `img_0062` as the
  hero — matching the live page's ~9-photo visual rhythm. Alt text is descriptive (live alts were
  empty). Order approximates the live placement; exact per-section pairing is best-effort.

## Known placeholders / not-yet-restored (tracked in parity-checklist.md)

- In-body About images are referenced by URL from Markdown, so they ship without intrinsic
  width/height (minor CLS); revisit if a Lighthouse CLS budget requires it.
- Per-page **1200×630 OG images** (SEO plan §2) still to be generated; pages currently share the
  `img_0067` default.
- Contact/defect items unchanged (see `bcs-website-owner-decisions`).