ci: deploy 550392aa17 [skip ci]

fonts: load only Latin + Latin Extended Open Sans subsets
The full fontsource import also declared math/symbols subsets, so the homepage's single arrow glyph pulled ~77 KB of extra font files. The arrow now renders in the system font.
2026-10-23 21:27:21 +00:00 · 2026-10-23 17:25:14 -04:00 · 2026-10-23 21:17:18 +00:00 · 2026-10-23 17:15:11 -04:00 · 2026-10-23 21:01:50 +00:00 · 2026-10-23 16:58:13 -04:00
87 changed files with 829 additions and 4644 deletions
@@ -10,3 +10,11 @@ k8s
 .DS_Store
 .env
 .env.*
+# Not needed to build the site; keeps the build context small
+.playwright-mcp
+# root-level screenshots only (dockerignore *.png does not match in subdirectories)
+*.png
+planning
+tests
+test-results
+playwright-report
@@ -1,7 +1,9 @@
 PUBLIC_SITE_URL=https://www.bluecapstrategies.com
 PUBLIC_CONTACT_FORM_ENDPOINT=

-# Analytics — side-by-side trial (ADR-0005). Leave blank to disable each.
+# Analytics — leave blank to disable each. Production values come from CI (Dockerfile ARGs).
+# Google Analytics 4:
+PUBLIC_GA_MEASUREMENT_ID=
 # PostHog (Cloud free tier recommended for the trial):
 PUBLIC_POSTHOG_KEY=
 PUBLIC_POSTHOG_HOST=https://us.i.posthog.com
@@ -94,7 +94,18 @@ jobs:
      - name: Build & push image to Gitea Packages
        run: |
          echo "${{ secrets.CI_TOKEN }}" | docker login 10.66.15.22:3000 -u "${{ github.repository_owner }}" --password-stdin
-          docker build -t "$PUSH_IMAGE:${{ steps.tag.outputs.sha }}" -t "$PUSH_IMAGE:latest" .
+          # PUBLIC_* values are inlined at build time (static Astro) — they cannot be supplied at
+          # deploy time. CONTACT_FORM_ENDPOINT is the Formspree URL; set it as a repo Actions
+          # secret. If it is empty the build still succeeds and the contact form degrades to a
+          # mailto draft, so a missing secret is survivable but should be caught in review.
+          # GA_MEASUREMENT_ID / UMAMI_WEBSITE_ID are non-secret repo Actions *variables*
+          # (Settings → Actions → Variables); empty means that tracker is simply left out.
+          docker build \
+            --build-arg PUBLIC_CONTACT_FORM_ENDPOINT="${{ secrets.CONTACT_FORM_ENDPOINT }}" \
+            --build-arg PUBLIC_SITE_URL="https://www.bluecapstrategies.com" \
+            --build-arg PUBLIC_GA_MEASUREMENT_ID="${{ vars.GA_MEASUREMENT_ID }}" \
+            --build-arg PUBLIC_UMAMI_WEBSITE_ID="${{ vars.UMAMI_WEBSITE_ID }}" \
+            -t "$PUSH_IMAGE:${{ steps.tag.outputs.sha }}" -t "$PUSH_IMAGE:latest" .
          # Registry pushes can time out on a slow blob; docker push is resumable, so retry.
          push_retry() {
            for i in 1 2 3 4 5; do
@@ -117,4 +128,12 @@ jobs:
          git diff --cached --quiet && { echo "no image change"; exit 0; }
          git commit -m "ci: deploy ${{ steps.tag.outputs.sha }} [skip ci]"
          git remote set-url origin "http://${{ github.repository_owner }}:${{ secrets.CI_TOKEN }}@10.66.15.22:3000/bmr_bluecap/bcs-website.git"
-          git push origin HEAD:main
+          # main may have moved since checkout (a later push, or a re-run of an older commit).
+          # Only kustomization.yaml changes here, so rebasing onto the new tip is safe.
+          for attempt in 1 2 3; do
+            git push origin HEAD:main && exit 0
+            echo "push rejected (main moved); rebasing onto origin/main, attempt $attempt"
+            git fetch --unshallow origin main 2>/dev/null || git fetch origin main
+            git rebase origin/main
+          done
+          exit 1
@@ -2,6 +2,9 @@
 node_modules/
 dist/
 .astro/
+# Generated by scripts/optimize-images.mjs at build time
+public/assets/opt/
+src/data/image-manifest.json

 # Secrets — only .env.example is committed
 .env
@@ -13,9 +16,11 @@ dist/
 npm-debug.log*
 .DS_Store

-# Test artifacts
+# Test artifacts and ad-hoc browser captures (Playwright MCP snapshots, root screenshots)
 test-results/
 playwright-report/
+.playwright-mcp/
+/*.png

 # Working/planning docs — kept on disk, not version-controlled (see docs/ for committed records)
 planning/
@@ -1 +0,0 @@
-[    6188ms] [LOG] JQMIGRATE: Migrate is installed, version 3.4.1 @ http://bluecapstrategies.com/wp-includes/js/jquery/jquery-migrate.min.js?ver=3.4.1:1
@@ -1,2 +0,0 @@
-[   95887ms] [LOG] [vite] server connection lost. Polling for restart... @ http://localhost:4321/@vite/client:1695
-[   95888ms] [ERROR] WebSocket connection to 'ws://localhost:4321/' failed: Error in connection establishment: net::ERR_CONNECTION_REFUSED @ http://localhost:4321/@vite/client:1766
@@ -1,7 +0,0 @@
-[   55754ms] [LOG] [vite] server connection lost. Polling for restart... @ http://localhost:4321/@vite/client:1695
-[   55754ms] [ERROR] WebSocket connection to 'ws://localhost:4321/' failed: Error in connection establishment: net::ERR_CONNECTION_REFUSED @ http://localhost:4321/@vite/client:1766
-[   56755ms] [ERROR] WebSocket connection to 'ws://localhost:4321/' failed: Error in connection establishment: net::ERR_CONNECTION_REFUSED @ http://localhost:4321/@vite/client:1766
-[   57756ms] [ERROR] WebSocket connection to 'ws://localhost:4321/' failed: Error in connection establishment: net::ERR_CONNECTION_REFUSED @ http://localhost:4321/@vite/client:1766
-[   58757ms] [ERROR] WebSocket connection to 'ws://localhost:4321/' failed: Error in connection establishment: net::ERR_CONNECTION_REFUSED @ http://localhost:4321/@vite/client:1766
-[   59758ms] [ERROR] WebSocket connection to 'ws://localhost:4321/' failed: Error in connection establishment: net::ERR_CONNECTION_REFUSED @ http://localhost:4321/@vite/client:1766
-[   60759ms] [ERROR] WebSocket connection to 'ws://localhost:4321/' failed: Error in connection establishment: net::ERR_CONNECTION_REFUSED @ http://localhost:4321/@vite/client:1766
@@ -1 +0,0 @@
-[    4995ms] [LOG] JQMIGRATE: Migrate is installed, version 3.4.1 @ http://bluecapstrategies.com/wp-includes/js/jquery/jquery-migrate.min.js?ver=3.4.1:1
@@ -1 +0,0 @@
-[    5166ms] [LOG] JQMIGRATE: Migrate is installed, version 3.4.1 @ http://bluecapstrategies.com/wp-includes/js/jquery/jquery-migrate.min.js?ver=3.4.1:1
@@ -1 +0,0 @@
-[    5796ms] [LOG] JQMIGRATE: Migrate is installed, version 3.4.1 @ http://bluecapstrategies.com/wp-includes/js/jquery/jquery-migrate.min.js?ver=3.4.1:1
@@ -1 +0,0 @@
-[    6482ms] [LOG] JQMIGRATE: Migrate is installed, version 3.4.1 @ http://bluecapstrategies.com/wp-includes/js/jquery/jquery-migrate.min.js?ver=3.4.1:1
@@ -1 +0,0 @@
-[    1783ms] [LOG] JQMIGRATE: Migrate is installed, version 3.4.1 @ http://bluecapstrategies.com/wp-includes/js/jquery/jquery-migrate.min.js?ver=3.4.1:1
@@ -1 +0,0 @@
-[    1349ms] [LOG] JQMIGRATE: Migrate is installed, version 3.4.1 @ http://bluecapstrategies.com/wp-includes/js/jquery/jquery-migrate.min.js?ver=3.4.1:1
@@ -1 +0,0 @@
-[    6128ms] [LOG] JQMIGRATE: Migrate is installed, version 3.4.1 @ http://bluecapstrategies.com/wp-includes/js/jquery/jquery-migrate.min.js?ver=3.4.1:1
@@ -1 +0,0 @@
-[    1473ms] [LOG] JQMIGRATE: Migrate is installed, version 3.4.1 @ http://bluecapstrategies.com/wp-includes/js/jquery/jquery-migrate.min.js?ver=3.4.1:1
@@ -1 +0,0 @@
-[    3457ms] [LOG] JQMIGRATE: Migrate is installed, version 3.4.1 @ http://bluecapstrategies.com/wp-includes/js/jquery/jquery-migrate.min.js?ver=3.4.1:1
@@ -1,219 +0,0 @@
- generic [active] [ref=e1]:
-  - link "Skip to content" [ref=e2] [cursor=pointer]:
-    - /url: "#main"
-  - banner [ref=e3]:
-    - generic [ref=e4]:
-      - link "BlueCap Strategies home" [ref=e5] [cursor=pointer]:
-        - /url: /
-        - img "BlueCap Strategies" [ref=e6]
-      - navigation "Primary navigation" [ref=e7]:
-        - link "Home" [ref=e8] [cursor=pointer]:
-          - /url: /
-        - link "Services" [ref=e10] [cursor=pointer]:
-          - /url: /services/
-        - link "Focus Areas" [ref=e11] [cursor=pointer]:
-          - /url: /focus-areas/
-        - link "About Us" [ref=e12] [cursor=pointer]:
-          - /url: /about-us/
-        - link "Insights" [ref=e13] [cursor=pointer]:
-          - /url: /insights/
-        - link "Contact" [ref=e14] [cursor=pointer]:
-          - /url: /contact/
-  - main [ref=e15]:
-    - generic [ref=e19]:
-      - heading "Leveraging capital to drive the restoration, preservation and responsible use of aquatic resources" [level=1] [ref=e20]
-      - paragraph [ref=e21]: At BlueCap Strategies, we combine financial expertise, innovative strategies, and data-driven insights to accelerate the restoration and responsible use of aquatic resources. We empower our clients and partners to shape a sustainable future where ecosystems and economies thrive together.
-      - link "Request a Consultation" [ref=e22] [cursor=pointer]:
-        - /url: /contact/
-    - region [ref=e28]:
-      - generic [ref=e29]:
-        - generic [ref=e30]:
-          - paragraph [ref=e31]: How We Work
-          - heading "Unlocking Capital and Innovation to Solve Global Water Challenges" [level=2] [ref=e32]
-          - paragraph [ref=e33]: At BlueCap Strategies, we create the conditions for water-related capital and project demand to intersect seamlessly. Our approach ensures that sustainable water solutions are capital-ready, capable of delivering measurable impact, and tailored to benefit both ecosystems and economies.
-        - generic [ref=e34]:
-          - article [ref=e35]:
-            - heading "Increasing the Supply of Capital" [level=3] [ref=e36]
-            - paragraph [ref=e37]: We're dedicated to expanding the pool of capital available for water-related projects. Our team works diligently to educate potential investors on the importance and potential returns of water-focused initiatives. Through rigorous evaluation and due diligence, we identify and present high-quality investment and funding opportunities in areas such as water treatment, conservation, and emerging marine technologies. Our goal is to create a robust pipeline of well-structured, impactful projects that attract diverse sources of capital across the spectrum, from traditional investors to impact-focused funds, as well as grant-making organizations.
-          - article [ref=e38]:
-            - heading "Bridging Supply and Demand" [level=3] [ref=e39]
-            - paragraph [ref=e40]: Our unique value lies in facilitating effective, seamless relationships between capital providers and project sponsors. Through policy advocacy, market development, stakeholder engagement and impact assessment, we ensure that both sides of the transaction understand and meet each other's expectations. We reduce friction, ensuring capital flows strategically to deliver the greatest environmental and economic impact.
-          - article [ref=e41]:
-            - heading "Cultivating Capital-Ready Initiatives" [level=3] [ref=e42]
-            - paragraph [ref=e43]: BlueCap Strategies is committed to boosting the demand for water-related capital by preparing projects for investment. We collaborate closely with project sponsors, providing expertise to transform promising ideas into capital-ready ventures. We help them structure projects in ways that appeal to investors, focusing on scalability, sustainability, and measurable impact. By streamlining project design, financial modeling, and risk management, we ensure that these sponsors can effectively attract the capital they need to succeed.
-            - paragraph [ref=e44]: Our primary goal is to equip project sponsors with the tools and expertise to attract capital. However, when existing solutions cannot meet the urgency or scale of certain challenges, we adapt from advisors to active participants. In these situations, BlueCap Strategies is ready to step in directly as a project sponsor. We take the lead in assembling teams, sourcing capital, and overseeing implementation to ensure critical needs are addressed. Whether building partnerships, sourcing capital, or overseeing execution, we bring the necessary expertise to drive innovation and catalyze change in underserved areas.
-    - region [ref=e45]:
-      - generic [ref=e46]:
-        - img "Aquatic ecosystem and coastal water" [ref=e47]
-        - generic [ref=e48]:
-          - paragraph [ref=e49]: About Us
-          - heading "Innovating towards a sustainable future" [level=2] [ref=e50]
-          - paragraph [ref=e51]: At BlueCap Strategies, we transform environmental challenges into profitable, investable opportunities. By driving catalytic capital into sustainable projects, we not only ensure thriving aquatic ecosystems but also deliver substantial financial returns. Led by industry pioneer Brad Rodgers, our team brings a unique blend of financial acumen, capital structuring expertise, policy innovation, and strategic partnerships. We collaborate closely with clients to develop tailored solutions, and when existing options fall short, we innovate and implement impactful strategies ourselves. Our flexible, hybrid approach allows us to adapt and solve the most complex challenges with both insight and decisive action.
-          - link "Learn More" [ref=e52] [cursor=pointer]:
-            - /url: /about-us/
-      - generic "BlueCap Strategies experience metrics" [ref=e53]:
-        - generic [ref=e54]:
-          - strong [ref=e55]: 27 Years
-          - text: of senior-level experience working with institutional capital providers
-        - generic [ref=e56]:
-          - strong [ref=e57]: $10+ billion
-          - text: of capital deployed across real-asset, infrastructure and environmental sectors.
-        - generic [ref=e58]:
-          - strong [ref=e59]: $3.5+ billion
-          - text: of public-private partnerships structured in key ESG and environmental infrastructure sectors.
-        - generic [ref=e60]:
-          - strong [ref=e61]: 275+ Projects and Initiatives
-          - text: advised on across real-asset, environmental, and water resource sectors.
-    - region [ref=e62]:
-      - generic [ref=e63]:
-        - generic [ref=e64]:
-          - paragraph [ref=e65]: Our Services
-          - heading "Strategy, capital, partnerships, and implementation" [level=2] [ref=e66]
-          - paragraph [ref=e67]: BlueCap supports clients across the full lifecycle of water-sector opportunities, from market intelligence and capital strategy through project delivery and reporting.
-        - generic "BlueCap services" [ref=e68]:
-          - article [ref=e69]:
-            - heading [level=3] [ref=e71]:
-              - link "Market Intelligence & Opportunity Analysis" [ref=e72] [cursor=pointer]:
-                - /url: /market-intelligence-opportunity-analysis/
-            - paragraph [ref=e73]: We provide in-depth market intelligence to identify emerging trends and untapped opportunities in the water sector. Our analyses enable clients to make informed decisions, positioning them at the forefront of sustainable innovation and investment.
-            - link "Learn more" [ref=e74] [cursor=pointer]:
-              - /url: /market-intelligence-opportunity-analysis/
-          - article [ref=e75]:
-            - heading [level=3] [ref=e77]:
-              - link "Develop and Deploy Catalytic Capital" [ref=e78] [cursor=pointer]:
-                - /url: /develop-and-deploy-catalytic-capital/
-            - paragraph [ref=e79]: We strategically develop and deploy catalytic capital to drive investment into high-impact, sustainable, water-oriented projects. Our approach maximizes financial returns while accelerating the adoption of innovative solutions that benefit marine and freshwater ecosystems.
-            - link "Learn more" [ref=e80] [cursor=pointer]:
-              - /url: /develop-and-deploy-catalytic-capital/
-          - article [ref=e81]:
-            - heading [level=3] [ref=e83]:
-              - link "Stakeholder Engagement & Partnership Development" [ref=e84] [cursor=pointer]:
-                - /url: /stakeholder-engagement-partnership-development/
-            - paragraph [ref=e85]: We facilitate stakeholder engagement and forge collaborative partnerships to enhance project success and scalability. By aligning diverse interests and resources, we help create a unified approach to solving complex environmental challenges.
-            - link "Learn more" [ref=e86] [cursor=pointer]:
-              - /url: /stakeholder-engagement-partnership-development/
-          - article [ref=e87]:
-            - heading [level=3] [ref=e89]:
-              - link "Sustainable Technology Incubation" [ref=e90] [cursor=pointer]:
-                - /url: /sustainable-technology-incubation/
-            - paragraph [ref=e91]: Our technology incubation services focus on fostering sustainable innovations that address critical challenges in the water sector. We support the development and scaling of cutting-edge technologies, accelerating their path to market readiness and impact.
-            - link "Learn more" [ref=e92] [cursor=pointer]:
-              - /url: /sustainable-technology-incubation/
-          - article [ref=e93]:
-            - heading [level=3] [ref=e95]:
-              - link "Sustainable Business Model Innovation" [ref=e96] [cursor=pointer]:
-                - /url: /sustainable-business-model-innovation/
-            - paragraph [ref=e97]: We help clients develop sustainable business models that integrate environmental responsibility with profitability. By innovating new approaches to value creation, we ensure that our clients can thrive while making a positive impact on marine and freshwater resources.
-            - link "Learn more" [ref=e98] [cursor=pointer]:
-              - /url: /sustainable-business-model-innovation/
-          - article [ref=e99]:
-            - heading [level=3] [ref=e101]:
-              - link "Project Management & Implementation" [ref=e102] [cursor=pointer]:
-                - /url: /project-management-implementation/
-            - paragraph [ref=e103]: From concept to completion, we manage and implement projects to ensure they meet strategic objectives and deliver measurable impact. Our comprehensive approach ensures seamless execution, aligning with timelines, budgets, and sustainability goals.
-            - link "Learn more" [ref=e104] [cursor=pointer]:
-              - /url: /project-management-implementation/
-          - article [ref=e105]:
-            - heading [level=3] [ref=e107]:
-              - link "Impact Assessment & Reporting" [ref=e108] [cursor=pointer]:
-                - /url: /impact-assessment-reporting/
-            - paragraph [ref=e109]: We offer comprehensive impact assessment and reporting services, providing clients with transparent and data-driven insights into the effectiveness of their investments. Our evaluations help ensure accountability and demonstrate tangible progress toward environmental and financial goals.
-            - link "Learn more" [ref=e110] [cursor=pointer]:
-              - /url: /impact-assessment-reporting/
-          - article [ref=e111]:
-            - heading [level=3] [ref=e113]:
-              - link "Policy Advocacy & Development" [ref=e114] [cursor=pointer]:
-                - /url: /policy-advocacy-development/
-            - paragraph [ref=e115]: We advocate for, and contribute to, the development of policies that promote sustainable practices in the marine and freshwater sectors. Our expertise helps guide regulatory frameworks that support innovation, conservation, and responsible resource management.
-            - link "Learn more" [ref=e116] [cursor=pointer]:
-              - /url: /policy-advocacy-development/
-    - region [ref=e117]:
-      - generic [ref=e118]:
-        - paragraph [ref=e119]: Our Core Focus Areas
-        - heading "Where strategy, capital, and innovation shape the future of water resources" [level=2] [ref=e120]
-        - paragraph [ref=e121]: At BlueCap Strategies, we tackle pressing water challenges by combining innovation, capital mobilization, and data-driven insights. From securing grant funding to guiding investments, we help clients unlock sustainable opportunities in marine and freshwater sectors, bridging the gap between capital providers and project sponsors to drive impactful solutions.
-      - generic [ref=e122]:
-        - article [ref=e123]:
-          - heading [level=3] [ref=e124]:
-            - link "The Economics of PFAS Remediation" [ref=e125] [cursor=pointer]:
-              - /url: /the-economics-of-pfas-remediation/
-          - paragraph [ref=e126]: BlueCap Strategies offers deep expertise in navigating the financial complexities of PFAS remediation. We identify cost-effective technologies and help grow emerging solutions into viable remediation options. By developing funding sources and pathways, we enable communities to address this issue efficiently and equitably, ensuring both immediate action and lasting financial sustainability.
-          - link "Learn more" [ref=e127] [cursor=pointer]:
-            - /url: /the-economics-of-pfas-remediation/
-        - article [ref=e128]:
-          - heading [level=3] [ref=e129]:
-            - link "Structuring Marine Conservation Finance" [ref=e130] [cursor=pointer]:
-              - /url: /structuring-marine-conservation-finance/
-          - paragraph [ref=e131]: Our team excels in designing financial mechanisms that channel capital into marine conservation projects. We are experts at measuring impacts, evaluating funding opportunities, and creating scalable financial structures that drive effective marine conservation efforts forward. We also focus on expanding environmental markets that enable the trading of environmental assets, unlocking solutions that benefit both the environment and capital markets.
-          - link "Learn more" [ref=e132] [cursor=pointer]:
-            - /url: /structuring-marine-conservation-finance/
-        - article [ref=e133]:
-          - heading [level=3] [ref=e134]:
-            - link "Sustainable Living Resource Utilization" [ref=e135] [cursor=pointer]:
-              - /url: /sustainable-living-resource-utilization/
-          - paragraph [ref=e136]: BlueCap Strategies supports the sustainable use of living marine resources by guiding investment into responsible aquaculture, sustainable fisheries, and combating illegal, unregulated, and unreported (IUU) fishing. We also nurture and expand organizations in this sector, helping them grow while maintaining a balance between ecological preservation and economic development. Our focus ensures these vital industries can thrive sustainably.
-          - link "Learn more" [ref=e137] [cursor=pointer]:
-            - /url: /sustainable-living-resource-utilization/
-        - article [ref=e138]:
-          - heading [level=3] [ref=e139]:
-            - link "Economic Development for Island and Coastal Communities" [ref=e140] [cursor=pointer]:
-              - /url: /economic-development-for-island-and-coastal-communities/
-          - paragraph [ref=e141]: We are committed to supporting the sustainable development of island and coastal communities through eco-friendly tourism, resilient infrastructure, sustainable fisheries, and shoreline protection. Our holistic approach integrates environmental stewardship with economic growth, ensuring these unique communities can prosper while safeguarding their natural ecosystems for future generations.
-          - link "Learn more" [ref=e142] [cursor=pointer]:
-            - /url: /economic-development-for-island-and-coastal-communities/
-    - region [ref=e143]:
-      - generic [ref=e144]:
-        - paragraph [ref=e145]: Start the conversation
-        - heading "Bring capital, strategy, and implementation into alignment." [level=2] [ref=e146]
-        - paragraph [ref=e147]: BlueCap Strategies works with capital providers, project sponsors, communities, and policymakers solving complex water-sector challenges.
-      - generic [ref=e148]:
-        - link "Request a consultation" [ref=e149] [cursor=pointer]:
-          - /url: /contact/
-        - link "info@bluecapstrategies.com" [ref=e150] [cursor=pointer]:
-          - /url: mailto:info@bluecapstrategies.com
-  - contentinfo [ref=e151]:
-    - generic [ref=e152]:
-      - region "BlueCap Strategies summary" [ref=e153]:
-        - img "BlueCap Strategies" [ref=e154]
-        - paragraph [ref=e155]: Transforming environmental challenges into investable opportunities through strategy, capital, and implementation support for aquatic resources.
-      - navigation "Footer navigation" [ref=e156]:
-        - heading "Quick Links" [level=2] [ref=e157]
-        - link "Home" [ref=e158] [cursor=pointer]:
-          - /url: /
-        - link "Services" [ref=e159] [cursor=pointer]:
-          - /url: /services/
-        - link "Focus Areas" [ref=e160] [cursor=pointer]:
-          - /url: /focus-areas/
-        - link "About Us" [ref=e161] [cursor=pointer]:
-          - /url: /about-us/
-        - link "Insights" [ref=e162] [cursor=pointer]:
-          - /url: /insights/
-        - link "Contact" [ref=e163] [cursor=pointer]:
-          - /url: /contact/
-      - navigation "Service navigation" [ref=e164]:
-        - heading "Services" [level=2] [ref=e165]
-        - link "Market Intelligence & Opportunity Analysis" [ref=e166] [cursor=pointer]:
-          - /url: /market-intelligence-opportunity-analysis/
-        - link "Develop and Deploy Catalytic Capital" [ref=e167] [cursor=pointer]:
-          - /url: /develop-and-deploy-catalytic-capital/
-        - link "Stakeholder Engagement & Partnership Development" [ref=e168] [cursor=pointer]:
-          - /url: /stakeholder-engagement-partnership-development/
-        - link "Sustainable Technology Incubation" [ref=e169] [cursor=pointer]:
-          - /url: /sustainable-technology-incubation/
-        - link "Sustainable Business Model Innovation" [ref=e170] [cursor=pointer]:
-          - /url: /sustainable-business-model-innovation/
-        - link "All services" [ref=e171] [cursor=pointer]:
-          - /url: /services/
-      - generic [ref=e172]:
-        - heading "Contact Info" [level=2] [ref=e173]
-        - paragraph [ref=e174]:
-          - strong [ref=e175]: Phone
-          - link "804-332-6618" [ref=e176] [cursor=pointer]:
-            - /url: tel:8043326618
-        - paragraph [ref=e177]:
-          - strong [ref=e178]: Email
-          - link "info@bluecapstrategies.com" [ref=e179] [cursor=pointer]:
-            - /url: mailto:info@bluecapstrategies.com
-        - link "Request a consultation" [ref=e180] [cursor=pointer]:
-          - /url: /contact/
-    - paragraph [ref=e182]: (c) 2026 BlueCap Strategies, LLC. All rights reserved.
@@ -1,198 +0,0 @@
- generic [active] [ref=f1e1]:
-  - generic [ref=f1e3]:
-    - banner [ref=f1e4]:
-      - generic [ref=f1e13] [cursor=pointer]:
-        - navigation [ref=f1e15]:
-          - list [ref=f1e16]:
-            - listitem [ref=f1e17]:
-              - link "Home" [ref=f1e18]:
-                - /url: http://bluecapstrategies.com/
-            - listitem [ref=f1e19]:
-              - link "Services 3" [ref=f1e20]:
-                - /url: http://bluecapstrategies.com/services/
-            - listitem [ref=f1e21]:
-              - link "About Us" [ref=f1e22]:
-                - /url: http://bluecapstrategies.com/about-us/
-            - listitem [ref=f1e23]:
-              - link "Contact Us" [ref=f1e24]:
-                - /url: http://bluecapstrategies.com/contact/
-        - text: a 3
-    - generic [ref=f1e25]:
-      - article [ref=f1e27]:
-        - generic [ref=f1e30]:
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-      - paragraph [ref=f6e21]: At BlueCap Strategies, we combine financial expertise, innovative strategies, and data-driven insights to accelerate the restoration and responsible use of aquatic resources. We empower our clients and partners to shape a sustainable future where ecosystems and economies thrive together.
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-                - paragraph [ref=f8e77]: Our primary goal is to equip project sponsors with the tools and expertise to attract capital. However, when existing solutions cannot meet the urgency or scale of certain challenges, we adapt from advisors to active participants. In these situations, BlueCap Strategies is ready to step in directly as a project sponsor. We take the lead in assembling teams, sourcing capital, and overseeing implementation to ensure critical needs are addressed. Whether building partnerships, sourcing capital, or overseeing execution, we bring the necessary expertise to drive innovation and catalyze change in underserved areas.
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-      - paragraph [ref=f9e21]: At BlueCap Strategies, we combine financial expertise, innovative strategies, and data-driven insights to accelerate the restoration and responsible use of aquatic resources. We empower our clients and partners to shape a sustainable future where ecosystems and economies thrive together.
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-            - paragraph [ref=f9e43]: BlueCap Strategies is committed to boosting the demand for water-related capital by preparing projects for investment. We collaborate closely with project sponsors, providing expertise to transform promising ideas into capital-ready ventures. We help them structure projects in ways that appeal to investors, focusing on scalability, sustainability, and measurable impact. By streamlining project design, financial modeling, and risk management, we ensure that these sponsors can effectively attract the capital they need to succeed.
-            - paragraph [ref=f9e44]: Our primary goal is to equip project sponsors with the tools and expertise to attract capital. However, when existing solutions cannot meet the urgency or scale of certain challenges, we adapt from advisors to active participants. In these situations, BlueCap Strategies is ready to step in directly as a project sponsor. We take the lead in assembling teams, sourcing capital, and overseeing implementation to ensure critical needs are addressed. Whether building partnerships, sourcing capital, or overseeing execution, we bring the necessary expertise to drive innovation and catalyze change in underserved areas.
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-          - paragraph [ref=f9e50]: At BlueCap Strategies, we transform environmental challenges into profitable, investable opportunities. By driving catalytic capital into sustainable projects, we not only ensure thriving aquatic ecosystems but also deliver substantial financial returns. Led by industry pioneer Brad Rodgers, our team brings a unique blend of financial acumen, capital structuring expertise, policy innovation, and strategic partnerships. We collaborate closely with clients to develop tailored solutions, and when existing options fall short, we innovate and implement impactful strategies ourselves. Our flexible, hybrid approach allows us to adapt and solve the most complex challenges with both insight and decisive action.
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-            - paragraph [ref=f9e72]: We provide in-depth market intelligence to identify emerging trends and untapped opportunities in the water sector. Our analyses enable clients to make informed decisions, positioning them at the forefront of sustainable innovation and investment.
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-      - paragraph [ref=f15e21]: At BlueCap Strategies, we combine financial expertise, innovative strategies, and data-driven insights to accelerate the restoration and responsible use of aquatic resources. We empower our clients and partners to shape a sustainable future where ecosystems and economies thrive together.
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-          - heading "Unlocking Capital and Innovation to Solve Global Water Challenges" [level=2] [ref=f15e32]
-          - paragraph [ref=f15e33]: At BlueCap Strategies, we create the conditions for water-related capital and project demand to intersect seamlessly. Our approach ensures that sustainable water solutions are capital-ready, capable of delivering measurable impact, and tailored to benefit both ecosystems and economies.
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-            - heading "Increasing the Supply of Capital" [level=3] [ref=f15e36]
-            - paragraph [ref=f15e37]: We're dedicated to expanding the pool of capital available for water-related projects. Our team works diligently to educate potential investors on the importance and potential returns of water-focused initiatives. Through rigorous evaluation and due diligence, we identify and present high-quality investment and funding opportunities in areas such as water treatment, conservation, and emerging marine technologies. Our goal is to create a robust pipeline of well-structured, impactful projects that attract diverse sources of capital across the spectrum, from traditional investors to impact-focused funds, as well as grant-making organizations.
-          - article [ref=f15e38]:
-            - heading "Bridging Supply and Demand" [level=3] [ref=f15e39]
-            - paragraph [ref=f15e40]: Our unique value lies in facilitating effective, seamless relationships between capital providers and project sponsors. Through policy advocacy, market development, stakeholder engagement and impact assessment, we ensure that both sides of the transaction understand and meet each other's expectations. We reduce friction, ensuring capital flows strategically to deliver the greatest environmental and economic impact.
-          - article [ref=f15e41]:
-            - heading "Cultivating Capital-Ready Initiatives" [level=3] [ref=f15e42]
-            - paragraph [ref=f15e43]: BlueCap Strategies is committed to boosting the demand for water-related capital by preparing projects for investment. We collaborate closely with project sponsors, providing expertise to transform promising ideas into capital-ready ventures. We help them structure projects in ways that appeal to investors, focusing on scalability, sustainability, and measurable impact. By streamlining project design, financial modeling, and risk management, we ensure that these sponsors can effectively attract the capital they need to succeed.
-            - paragraph [ref=f15e44]: Our primary goal is to equip project sponsors with the tools and expertise to attract capital. However, when existing solutions cannot meet the urgency or scale of certain challenges, we adapt from advisors to active participants. In these situations, BlueCap Strategies is ready to step in directly as a project sponsor. We take the lead in assembling teams, sourcing capital, and overseeing implementation to ensure critical needs are addressed. Whether building partnerships, sourcing capital, or overseeing execution, we bring the necessary expertise to drive innovation and catalyze change in underserved areas.
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-          - paragraph [ref=f15e49]: Innovating towards a sustainable future
-          - paragraph [ref=f15e50]: At BlueCap Strategies, we transform environmental challenges into profitable, investable opportunities. By driving catalytic capital into sustainable projects, we not only ensure thriving aquatic ecosystems but also deliver substantial financial returns. Led by industry pioneer Brad Rodgers, our team brings a unique blend of financial acumen, capital structuring expertise, policy innovation, and strategic partnerships. We collaborate closely with clients to develop tailored solutions, and when existing options fall short, we innovate and implement impactful strategies ourselves. Our flexible, hybrid approach allows us to adapt and solve the most complex challenges with both insight and decisive action.
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-            - strong [ref=f15e54]: 27 Years
-            - text: of senior-level experience working with institutional capital providers
-          - generic [ref=f15e55]:
-            - strong [ref=f15e56]: $10+ billion
-            - text: of capital deployed across real-asset, infrastructure and environmental sectors.
-          - generic [ref=f15e57]:
-            - strong [ref=f15e58]: $3.5+ billion
-            - text: of public-private partnerships structured in key ESG and environmental infrastructure sectors.
-          - generic [ref=f15e59]:
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-            - text: advised on across real-asset, environmental, and water resource sectors.
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-          - heading "Strategy, capital, partnerships, and implementation" [level=2] [ref=f15e65]
-          - paragraph [ref=f15e66]: BlueCap supports clients across the full lifecycle of water-sector opportunities, from market intelligence and capital strategy through project delivery and reporting.
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-                - paragraph [ref=f15e72]: We provide in-depth market intelligence to identify emerging trends and untapped opportunities in the water sector. Our analyses enable clients to make informed decisions, positioning them at the forefront of sustainable innovation and investment.
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-          - heading "Where strategy, capital, and innovation shape the future of water resources" [level=2] [ref=f15e94]
-          - paragraph [ref=f15e95]: At BlueCap Strategies, we tackle pressing water challenges by combining innovation, capital mobilization, and data-driven insights. From securing grant funding to guiding investments, we help clients unlock sustainable opportunities in marine and freshwater sectors, bridging the gap between capital providers and project sponsors to drive impactful solutions.
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-            - paragraph [ref=f15e102]: BlueCap Strategies offers deep expertise in navigating the financial complexities of PFAS remediation. We identify cost-effective technologies and help grow emerging solutions into viable remediation options. By developing funding sources and pathways, we enable communities to address this issue efficiently and equitably, ensuring both immediate action and lasting financial sustainability.
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-            - paragraph [ref=f15e109]: Our team excels in designing financial mechanisms that channel capital into marine conservation projects. We are experts at measuring impacts, evaluating funding opportunities, and creating scalable financial structures that drive effective marine conservation efforts forward. We also focus on expanding environmental markets that enable the trading of environmental assets, unlocking solutions that benefit both the environment and capital markets.
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-            - paragraph [ref=f15e116]: BlueCap Strategies supports the sustainable use of living marine resources by guiding investment into responsible aquaculture, sustainable fisheries, and combating illegal, unregulated, and unreported (IUU) fishing. We also nurture and expand organizations in this sector, helping them grow while maintaining a balance between ecological preservation and economic development. Our focus ensures these vital industries can thrive sustainably.
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-            - paragraph [ref=f15e123]: We are committed to supporting the sustainable development of island and coastal communities through eco-friendly tourism, resilient infrastructure, sustainable fisheries, and shoreline protection. Our holistic approach integrates environmental stewardship with economic growth, ensuring these unique communities can prosper while safeguarding their natural ecosystems for future generations.
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-        - paragraph [ref=f15e129]: BlueCap Strategies works with capital providers, project sponsors, communities, and policymakers solving complex water-sector challenges.
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-        - paragraph [ref=f15e137]: Transforming environmental challenges into investable opportunities through strategy, capital, and implementation support for aquatic resources.
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-            - paragraph [ref=f16e66]: "At BlueCap Strategies, we stand at the intersection of finance, innovation, and environmental stewardship, uniquely positioned to address one of the most pressing challenges of our time: the sustainable management of global water resources. We believe that economic growth and environmental sustainability are not mutually exclusive but are, in fact, deeply intertwined. Our mission is to leverage the power of capital markets to create lasting solutions that preserve andrestore marine and freshwater ecosystems while delivering measurable financial returns for our clients."
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-                - paragraph [ref=f16e78]: Water is the lifeblood of our economies and ecosystems. Yet, as global populations grow and climate change accelerates, our water resources face unprecedented pressures. At BlueCap Strategies, we see these challenges as opportunities for transformation. Our vision is to create a future where water resources are not only safeguarded but also serve as drivers of economic prosperity.
-                - paragraph [ref=f16e79]: Our work is guided by the belief that we can build systems where thriving aquatic ecosystems and robust economies coexist. We work to ensure that investments in water not only solve immediate issues but also lay the foundation for long-term environmental and economic resilience. By aligning financial strategies with sustainability goals, we empower our clients to be both profitable and responsible stewards of the planet’s most vital resource.
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-                - paragraph [ref=f16e97]: The global water crisis is not a distant threat — it’s a reality that impacts billions of people today. From water scarcity affecting entire regions to pollution threatening the health of our oceans, rivers, and lakes, the need for bold, scalable solutions has never been greater. The complexity of the water crisis, compounded by fragmented funding, technological gaps, and limited policy support, calls for a new approach. That’s where BlueCap Strategies comes in.
-                - paragraph [ref=f16e98]: We exist to solve these challenges by unlocking capital and building the organizations and infrastructure needed to tackle these pressing water issues. Whether it’s supporting PFAS remediation, helping communities adapt to changing marine ecosystems, or creating markets for water-based environmental assets, our role is to bring innovative financial solutions to the table. We help bridge the gap between those who have the capital and those who have the knowledge and capacity to implement real-world solutions.
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-              - paragraph [ref=f16e110]: At BlueCap Strategies, we do more than just advise — we drive real, on-the-ground change. Our ability to combine deep financial expertise with a passion for environmental impact is what sets us apart. While many consultancies offer strategic guidance, we go further, ensuring that the strategies we develop are actionable, scalable, and lead to measurable, tangible results.
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-                - paragraph [ref=f16e116]: Most firms provide either financial consulting or environmental solutions. We’ve chosen to integrate these two areas into one cohesive offering. Our hybrid business model allows us to function not only as advisors but also as active participants when the need arises. This means we don’t just recommend solutions — we build them, sponsor them, and drive them to completion when market gaps demand it.
-                - paragraph [ref=f16e117]: For instance, in PFAS remediation — one of the most pressing water contamination issues facing communities today — we don’t just identify funding options. We work alongside stakeholders to structure projects that secure necessary capital, implement the most cost-effective technologies, and monitor long-term outcomes to ensure lasting impact.
-                - paragraph [ref=f16e118]: In marine conservation finance, we help develop mechanisms that channel capital into marine preservation efforts, ensuring that these projects are not just financially viable but capable of driving meaningful environmental change. Whether it’s through designing market-based solutions or working to unlock new funding streams, we approach every challenge with the goal of creating both economic and environmental value.
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-                - paragraph [ref=f16e136]: At BlueCap Strategies, we know that multi-stakeholder collaboration is the key to creating solutions that last. The complexities of the water sector demand partnerships across the public and private sectors, and between global institutions and local communities. We serve as the bridge that connects these diverse stakeholders, ensuring that the right expertise, resources, and capital are brought together for maximum impact.
-                - paragraph [ref=f16e137]: Our work with island and coastal communities is a prime example of this collaborative approach. These communities often face unique environmental challenges, such as rising sea levels, overfishing, and limited access to clean water. By working closely with local governments, non-profits, and private investors, we can help develop sustainable tourism projects, aquaculture initiatives, and coastal resilience plans that both protect ecosystems and drive economic growth. These partnerships allow us to tailor solutions to the specific needs of each community while ensuring that the projects are financially sustainable in the long run.
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-                - paragraph [ref=f16e146]: Another critical piece of the puzzle is our work in policy advocacy and market development. Many of the most pressing water challenges — such as pollution and resource depletion — require innovative market-based solutions and strong regulatory frameworks. We work on both fronts, advocating for policies that support sustainable water use and creating new environmental markets where water-related assets can be traded.
-                - paragraph [ref=f16e147]: By helping to shape these markets and policies, we reduce the friction that often exists between capital providers and project sponsors, ensuring that investment flows smoothly and projects can be executed without unnecessary delays or obstacles. This, in turn, leads to faster, more effective solutions to environmental challenges.
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-                - paragraph [ref=f16e165]: Innovation isn’t just about new ideas — it’s about ensuring that those ideas are grounded in data and designed to deliver measurable results. At BlueCap Strategies, we pride ourselves on our data-driven approach to problem-solving. From financial modeling to environmental impact assessments, we use the latest tools and technologies to ensure that our projects are both financially viable and environmentally sound.
-                - paragraph [ref=f16e166]: For example, in our work with PFAS remediation, we can not only evaluate the costs and benefits of various remediation technologies but also measure the long-term effectiveness of these solutions through ongoing impact assessments. This data allows us to continuously refine our approach, ensuring that our clients get the best possible return on their investment while also achieving the greatest environmental benefit.
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-                - paragraph [ref=f16e179]: Take our work in sustainable living resource utilization, for example. In this area, we help clients invest in aquaculture and fisheries that are not only profitable but also environmentally responsible. By developing business models that prioritize sustainability from the outset, we ensure that these industries can continue to thrive without depleting the natural resources they depend on. This approach benefits not only the environment but also the communities and investors who rely on these industries for their livelihoods.
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-        - paragraph [ref=f17e37]: "At BlueCap Strategies, we stand at the intersection of finance, innovation, and environmental stewardship, uniquely positioned to address one of the most pressing challenges of our time: the sustainable management of global water resources. We believe that economic growth and environmental sustainability are not mutually exclusive but are, in fact, deeply intertwined. Our mission is to leverage the power of capital markets to create lasting solutions that preserve and restore marine and freshwater ecosystems while delivering measurable financial returns for our clients."
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-        - paragraph [ref=f17e40]: Water is the lifeblood of our economies and ecosystems. Yet, as global populations grow and climate change accelerates, our water resources face unprecedented pressures. At BlueCap Strategies, we see these challenges as opportunities for transformation. Our vision is to create a future where water resources are not only safeguarded but also serve as drivers of economic prosperity.
-        - paragraph [ref=f17e41]: Our work is guided by the belief that we can build systems where thriving aquatic ecosystems and robust economies coexist. We work to ensure that investments in water not only solve immediate issues but also lay the foundation for long-term environmental and economic resilience. By aligning financial strategies with sustainability goals, we empower our clients to be both profitable and responsible stewards of the planet’s most vital resource.
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-        - paragraph [ref=f17e46]: The global water crisis is not a distant threat — it’s a reality that impacts billions of people today. From water scarcity affecting entire regions to pollution threatening the health of our oceans, rivers, and lakes, the need for bold, scalable solutions has never been greater. The complexity of the water crisis, compounded by fragmented funding, technological gaps, and limited policy support, calls for a new approach. That’s where BlueCap Strategies comes in.
-        - paragraph [ref=f17e47]: We exist to solve these challenges by unlocking capital and building the organizations and infrastructure needed to tackle these pressing water issues. Whether it’s supporting PFAS remediation, helping communities adapt to changing marine ecosystems, or creating markets for water-based environmental assets, our role is to bring innovative financial solutions to the table. We help bridge the gap between those who have the capital and those who have the knowledge and capacity to implement real-world solutions.
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-        - heading "Blending Financial Expertise with Environmental Impact" [level=3] [ref=f17e51]
-        - paragraph [ref=f17e52]: At BlueCap Strategies, we do more than just advise — we drive real, on-the-ground change. Our ability to combine deep financial expertise with a passion for environmental impact is what sets us apart. While many consultancies offer strategic guidance, we go further, ensuring that the strategies we develop are actionable, scalable, and lead to measurable, tangible results.
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-        - paragraph [ref=f17e54]: Most firms provide either financial consulting or environmental solutions. We’ve chosen to integrate these two areas into one cohesive offering. Our hybrid business model allows us to function not only as advisors but also as active participants when the need arises. This means we don’t just recommend solutions — we build them, sponsor them, and drive them to completion when market gaps demand it.
-        - paragraph [ref=f17e55]: For instance, in PFAS remediation — one of the most pressing water contamination issues facing communities today — we don’t just identify funding options. We work alongside stakeholders to structure projects that secure necessary capital, implement the most cost-effective technologies, and monitor long-term outcomes to ensure lasting impact.
-        - paragraph [ref=f17e56]: In marine conservation finance, we help develop mechanisms that channel capital into marine preservation efforts, ensuring that these projects are not just financially viable but capable of driving meaningful environmental change. Whether it’s through designing market-based solutions or working to unlock new funding streams, we approach every challenge with the goal of creating both economic and environmental value.
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-        - paragraph [ref=f17e61]: At BlueCap Strategies, we know that multi-stakeholder collaboration is the key to creating solutions that last. The complexities of the water sector demand partnerships across the public and private sectors, and between global institutions and local communities. We serve as the bridge that connects these diverse stakeholders, ensuring that the right expertise, resources, and capital are brought together for maximum impact.
-        - paragraph [ref=f17e62]: Our work with island and coastal communities is a prime example of this collaborative approach. These communities often face unique environmental challenges, such as rising sea levels, overfishing, and limited access to clean water. By working closely with local governments, non-profits, and private investors, we can help develop sustainable tourism projects, aquaculture initiatives, and coastal resilience plans that both protect ecosystems and drive economic growth. These partnerships allow us to tailor solutions to the specific needs of each community while ensuring that the projects are financially sustainable in the long run.
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-        - paragraph [ref=f17e66]: Another critical piece of the puzzle is our work in policy advocacy and market development. Many of the most pressing water challenges — such as pollution and resource depletion — require innovative market-based solutions and strong regulatory frameworks. We work on both fronts, advocating for policies that support sustainable water use and creating new environmental markets where water-related assets can be traded.
-        - paragraph [ref=f17e67]: By helping to shape these markets and policies, we reduce the friction that often exists between capital providers and project sponsors, ensuring that investment flows smoothly and projects can be executed without unnecessary delays or obstacles. This, in turn, leads to faster, more effective solutions to environmental challenges.
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-        - paragraph [ref=f17e72]: Innovation isn’t just about new ideas — it’s about ensuring that those ideas are grounded in data and designed to deliver measurable results. At BlueCap Strategies, we pride ourselves on our data-driven approach to problem-solving. From financial modeling to environmental impact assessments, we use the latest tools and technologies to ensure that our projects are both financially viable and environmentally sound.
-        - paragraph [ref=f17e73]: For example, in our work with PFAS remediation, we can not only evaluate the costs and benefits of various remediation technologies but also measure the long-term effectiveness of these solutions through ongoing impact assessments. This data allows us to continuously refine our approach, ensuring that our clients get the best possible return on their investment while also achieving the greatest environmental benefit.
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-        - paragraph [ref=f17e79]: Take our work in sustainable living resource utilization, for example. In this area, we help clients invest in aquaculture and fisheries that are not only profitable but also environmentally responsible. By developing business models that prioritize sustainability from the outset, we ensure that these industries can continue to thrive without depleting the natural resources they depend on. This approach benefits not only the environment but also the communities and investors who rely on these industries for their livelihoods.
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-        - paragraph [ref=f17e95]: As we look to the future, we are excited about the growing role of capital in solving global water challenges. With climate change, urbanization, and industrialization continuing to strain water resources, the need for scalable, impactful solutions is greater than ever. At BlueCap Strategies, we are committed to leading the charge, helping to scale solutions that not only address immediate issues but also lay the groundwork for long-term resilience.
-        - paragraph [ref=f17e96]: In the coming years, we aim to deepen our focus on innovative financing models that bring more capital to the water sector, expand our policy advocacy efforts to support sustainable water management, and continue building partnerships that enable communities and ecosystems to thrive.
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-        - paragraph [ref=f17e98]: If you share our vision of a future where water and prosperity flow together, we invite you to partner with us. Whether you’re an investor, project sponsor, or policymaker, BlueCap Strategies can help you achieve your goals while making a meaningful impact on the planet.
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-                - paragraph [ref=f19e70]: In the rapidly evolving water sector, staying ahead of market trends is crucial for strategic decision-making. Our Market Intelligence and Opportunity Analysis service provides clients with a comprehensive understanding of the landscape, encompassing regulatory changes, technological advancements, and emerging investment opportunities. We leverage a combination of data analytics, industry research, and expert insights to deliver actionable intelligence. This service is designed to empower clients to make informed choices that align with their strategic objectives, whether they are looking to invest, develop new technologies, or enter new markets.
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-      - link "BlueCap Strategies home" [ref=f15e5] [cursor=pointer]:
-        - /url: /
-        - img "BlueCap Strategies" [ref=f15e6]
-      - navigation "Primary navigation" [ref=f15e7]:
-        - link "Home" [ref=f15e8] [cursor=pointer]:
-          - /url: /
-        - link "Services" [ref=f15e10] [cursor=pointer]:
-          - /url: /services/
-        - link "Focus Areas" [ref=f15e11] [cursor=pointer]:
-          - /url: /focus-areas/
-        - link "About Us" [ref=f15e12] [cursor=pointer]:
-          - /url: /about-us/
-        - link "Insights" [ref=f15e13] [cursor=pointer]:
-          - /url: /insights/
-        - link "Contact" [ref=f15e14] [cursor=pointer]:
-          - /url: /contact/
-  - main [ref=f15e15]:
-    - heading "About Us" [level=1] [ref=f15e19]
-    - generic [ref=f15e25]:
-      - navigation "Section navigation" [ref=f15e26]:
-        - link "Our Vision" [ref=f15e27] [cursor=pointer]:
-          - /url: "#our-vision"
-        - link "Why We Exist" [ref=f15e28] [cursor=pointer]:
-          - /url: "#why-we-exist"
-        - link "What Sets Us Apart" [ref=f15e29] [cursor=pointer]:
-          - /url: "#what-sets-us-apart"
-        - link "Collaborative Partnerships" [ref=f15e30] [cursor=pointer]:
-          - /url: "#collaborative-partnerships"
-        - link "Policy and Market Development" [ref=f15e31] [cursor=pointer]:
-          - /url: "#policy-and-market-development"
-        - link "Data-Driven Innovation" [ref=f15e32] [cursor=pointer]:
-          - /url: "#data-driven-innovation"
-        - link "Sustainability and Profitability" [ref=f15e33] [cursor=pointer]:
-          - /url: "#sustainability-and-profitability"
-        - link "Our Core Values" [ref=f15e34] [cursor=pointer]:
-          - /url: "#our-core-values"
-        - link "Looking to the Future" [ref=f15e35] [cursor=pointer]:
-          - /url: "#looking-to-the-future"
-      - generic [ref=f15e36]:
-        - paragraph [ref=f15e37]: "At BlueCap Strategies, we stand at the intersection of finance, innovation, and environmental stewardship, uniquely positioned to address one of the most pressing challenges of our time: the sustainable management of global water resources. We believe that economic growth and environmental sustainability are not mutually exclusive but are, in fact, deeply intertwined. Our mission is to leverage the power of capital markets to create lasting solutions that preserve and restore marine and freshwater ecosystems while delivering measurable financial returns for our clients."
-        - heading "Our Vision" [level=2] [ref=f15e38]
-        - heading "A World Where Water and Prosperity Flow Together" [level=3] [ref=f15e39]
-        - paragraph [ref=f15e40]: Water is the lifeblood of our economies and ecosystems. Yet, as global populations grow and climate change accelerates, our water resources face unprecedented pressures. At BlueCap Strategies, we see these challenges as opportunities for transformation. Our vision is to create a future where water resources are not only safeguarded but also serve as drivers of economic prosperity.
-        - paragraph [ref=f15e41]: Our work is guided by the belief that we can build systems where thriving aquatic ecosystems and robust economies coexist. We work to ensure that investments in water not only solve immediate issues but also lay the foundation for long-term environmental and economic resilience. By aligning financial strategies with sustainability goals, we empower our clients to be both profitable and responsible stewards of the planet’s most vital resource.
-        - paragraph [ref=f15e42]:
-          - img "Coastal shoreline where freshwater meets the sea" [ref=f15e43]
-        - heading "Why We Exist" [level=2] [ref=f15e44]
-        - heading "The Global Water Crisis" [level=3] [ref=f15e45]
-        - paragraph [ref=f15e46]: The global water crisis is not a distant threat — it’s a reality that impacts billions of people today. From water scarcity affecting entire regions to pollution threatening the health of our oceans, rivers, and lakes, the need for bold, scalable solutions has never been greater. The complexity of the water crisis, compounded by fragmented funding, technological gaps, and limited policy support, calls for a new approach. That’s where BlueCap Strategies comes in.
-        - paragraph [ref=f15e47]: We exist to solve these challenges by unlocking capital and building the organizations and infrastructure needed to tackle these pressing water issues. Whether it’s supporting PFAS remediation, helping communities adapt to changing marine ecosystems, or creating markets for water-based environmental assets, our role is to bring innovative financial solutions to the table. We help bridge the gap between those who have the capital and those who have the knowledge and capacity to implement real-world solutions.
-        - paragraph [ref=f15e48]:
-          - img "Open water and marine environment" [ref=f15e49]
-        - heading "What Sets Us Apart" [level=2] [ref=f15e50]
-        - heading "Blending Financial Expertise with Environmental Impact" [level=3] [ref=f15e51]
-        - paragraph [ref=f15e52]: At BlueCap Strategies, we do more than just advise — we drive real, on-the-ground change. Our ability to combine deep financial expertise with a passion for environmental impact is what sets us apart. While many consultancies offer strategic guidance, we go further, ensuring that the strategies we develop are actionable, scalable, and lead to measurable, tangible results.
-        - 'heading "Integrated Approach: Beyond Consulting" [level=3] [ref=f15e53]'
-        - paragraph [ref=f15e54]: Most firms provide either financial consulting or environmental solutions. We’ve chosen to integrate these two areas into one cohesive offering. Our hybrid business model allows us to function not only as advisors but also as active participants when the need arises. This means we don’t just recommend solutions — we build them, sponsor them, and drive them to completion when market gaps demand it.
-        - paragraph [ref=f15e55]: For instance, in PFAS remediation — one of the most pressing water contamination issues facing communities today — we don’t just identify funding options. We work alongside stakeholders to structure projects that secure necessary capital, implement the most cost-effective technologies, and monitor long-term outcomes to ensure lasting impact.
-        - paragraph [ref=f15e56]: In marine conservation finance, we help develop mechanisms that channel capital into marine preservation efforts, ensuring that these projects are not just financially viable but capable of driving meaningful environmental change. Whether it’s through designing market-based solutions or working to unlock new funding streams, we approach every challenge with the goal of creating both economic and environmental value.
-        - paragraph [ref=f15e57]:
-          - img "Aquaculture and working waters" [ref=f15e58]
-        - heading "Collaborative Partnerships" [level=2] [ref=f15e59]
-        - heading "The Heart of Our Approach" [level=3] [ref=f15e60]
-        - paragraph [ref=f15e61]: At BlueCap Strategies, we know that multi-stakeholder collaboration is the key to creating solutions that last. The complexities of the water sector demand partnerships across the public and private sectors, and between global institutions and local communities. We serve as the bridge that connects these diverse stakeholders, ensuring that the right expertise, resources, and capital are brought together for maximum impact.
-        - paragraph [ref=f15e62]: Our work with island and coastal communities is a prime example of this collaborative approach. These communities often face unique environmental challenges, such as rising sea levels, overfishing, and limited access to clean water. By working closely with local governments, non-profits, and private investors, we can help develop sustainable tourism projects, aquaculture initiatives, and coastal resilience plans that both protect ecosystems and drive economic growth. These partnerships allow us to tailor solutions to the specific needs of each community while ensuring that the projects are financially sustainable in the long run.
-        - paragraph [ref=f15e63]:
-          - img "Island and coastal community waters" [ref=f15e64]
-        - heading "Policy and Market Development" [level=2] [ref=f15e65]
-        - paragraph [ref=f15e66]: Another critical piece of the puzzle is our work in policy advocacy and market development. Many of the most pressing water challenges — such as pollution and resource depletion — require innovative market-based solutions and strong regulatory frameworks. We work on both fronts, advocating for policies that support sustainable water use and creating new environmental markets where water-related assets can be traded.
-        - paragraph [ref=f15e67]: By helping to shape these markets and policies, we reduce the friction that often exists between capital providers and project sponsors, ensuring that investment flows smoothly and projects can be executed without unnecessary delays or obstacles. This, in turn, leads to faster, more effective solutions to environmental challenges.
-        - paragraph [ref=f15e68]:
-          - img "Freshwater river system" [ref=f15e69]
-        - heading "Data-Driven Innovation" [level=2] [ref=f15e70]
-        - heading "Our Edge in Creating Sustainable Solutions" [level=3] [ref=f15e71]
-        - paragraph [ref=f15e72]: Innovation isn’t just about new ideas — it’s about ensuring that those ideas are grounded in data and designed to deliver measurable results. At BlueCap Strategies, we pride ourselves on our data-driven approach to problem-solving. From financial modeling to environmental impact assessments, we use the latest tools and technologies to ensure that our projects are both financially viable and environmentally sound.
-        - paragraph [ref=f15e73]: For example, in our work with PFAS remediation, we can not only evaluate the costs and benefits of various remediation technologies but also measure the long-term effectiveness of these solutions through ongoing impact assessments. This data allows us to continuously refine our approach, ensuring that our clients get the best possible return on their investment while also achieving the greatest environmental benefit.
-        - paragraph [ref=f15e74]:
-          - img "Coastal waters at the shoreline" [ref=f15e75]
-        - heading "Sustainability and Profitability" [level=2] [ref=f15e76]
-        - heading "A Dual Mandate" [level=3] [ref=f15e77]
-        - paragraph [ref=f15e78]: Too often, businesses and investors are asked to choose between profitability and sustainability. At BlueCap Strategies, we reject this notion. We believe that the two can — and should — go hand in hand. Our projects are designed to deliver both financial returns and measurable environmental outcomes, ensuring that our clients can succeed in both realms.
-        - paragraph [ref=f15e79]: Take our work in sustainable living resource utilization, for example. In this area, we help clients invest in aquaculture and fisheries that are not only profitable but also environmentally responsible. By developing business models that prioritize sustainability from the outset, we ensure that these industries can continue to thrive without depleting the natural resources they depend on. This approach benefits not only the environment but also the communities and investors who rely on these industries for their livelihoods.
-        - paragraph [ref=f15e80]:
-          - img "Sustainable fisheries and living marine resources" [ref=f15e81]
-        - heading "Our Core Values" [level=2] [ref=f15e82]
-        - heading "The Foundation of our Work" [level=3] [ref=f15e83]
-        - paragraph [ref=f15e84]: "At the heart of everything we do are our core values: integrity, innovation, and impact. These values aren’t just words — they are the guiding principles that shape our decisions and actions."
-        - paragraph [ref=f15e85]:
-          - strong [ref=f15e86]: "Integrity:"
-          - text: We hold ourselves to the highest ethical standards in all aspects of our work. Our clients trust us to act in their best interests, and we take that responsibility seriously.
-        - paragraph [ref=f15e87]:
-          - strong [ref=f15e88]: "Innovation:"
-          - text: We are constantly pushing the boundaries of what’s possible. Whether developing new financial products or helping clients adopt cutting-edge technologies, we are committed to staying at the forefront of innovation.
-        - paragraph [ref=f15e89]:
-          - strong [ref=f15e90]: "Impact:"
-          - text: Our success is measured by the impact we create. We are driven by the desire to make a real difference in the world, and we take pride in the tangible results we deliver for our clients and the planet.
-        - paragraph [ref=f15e91]:
-          - img "Marine and freshwater ecosystem" [ref=f15e92]
-        - heading "Looking to the Future" [level=2] [ref=f15e93]
-        - heading "Scaling Our Impact" [level=3] [ref=f15e94]
-        - paragraph [ref=f15e95]: As we look to the future, we are excited about the growing role of capital in solving global water challenges. With climate change, urbanization, and industrialization continuing to strain water resources, the need for scalable, impactful solutions is greater than ever. At BlueCap Strategies, we are committed to leading the charge, helping to scale solutions that not only address immediate issues but also lay the groundwork for long-term resilience.
-        - paragraph [ref=f15e96]: In the coming years, we aim to deepen our focus on innovative financing models that bring more capital to the water sector, expand our policy advocacy efforts to support sustainable water management, and continue building partnerships that enable communities and ecosystems to thrive.
-        - heading "Join Us in Building a Sustainable Future" [level=2] [ref=f15e97]
-        - paragraph [ref=f15e98]: If you share our vision of a future where water and prosperity flow together, we invite you to partner with us. Whether you’re an investor, project sponsor, or policymaker, BlueCap Strategies can help you achieve your goals while making a meaningful impact on the planet.
-    - region [ref=f15e99]:
-      - generic [ref=f15e100]:
-        - paragraph [ref=f15e101]: Start the conversation
-        - heading "Bring capital, strategy, and implementation into alignment." [level=2] [ref=f15e102]
-        - paragraph [ref=f15e103]: BlueCap Strategies works with capital providers, project sponsors, communities, and policymakers solving complex water-sector challenges.
-      - generic [ref=f15e104]:
-        - link "Request a consultation" [ref=f15e105] [cursor=pointer]:
-          - /url: /contact/
-        - link "info@bluecapstrategies.com" [ref=f15e106] [cursor=pointer]:
-          - /url: mailto:info@bluecapstrategies.com
-  - contentinfo [ref=f15e107]:
-    - generic [ref=f15e108]:
-      - region "BlueCap Strategies summary" [ref=f15e109]:
-        - img "BlueCap Strategies" [ref=f15e110]
-        - paragraph [ref=f15e111]: Transforming environmental challenges into investable opportunities through strategy, capital, and implementation support for aquatic resources.
-      - navigation "Footer navigation" [ref=f15e112]:
-        - heading "Quick Links" [level=2] [ref=f15e113]
-        - link "Home" [ref=f15e114] [cursor=pointer]:
-          - /url: /
-        - link "Services" [ref=f15e115] [cursor=pointer]:
-          - /url: /services/
-        - link "Focus Areas" [ref=f15e116] [cursor=pointer]:
-          - /url: /focus-areas/
-        - link "About Us" [ref=f15e117] [cursor=pointer]:
-          - /url: /about-us/
-        - link "Insights" [ref=f15e118] [cursor=pointer]:
-          - /url: /insights/
-        - link "Contact" [ref=f15e119] [cursor=pointer]:
-          - /url: /contact/
-      - navigation "Service navigation" [ref=f15e120]:
-        - heading "Services" [level=2] [ref=f15e121]
-        - link "Market Intelligence & Opportunity Analysis" [ref=f15e122] [cursor=pointer]:
-          - /url: /market-intelligence-opportunity-analysis/
-        - link "Develop and Deploy Catalytic Capital" [ref=f15e123] [cursor=pointer]:
-          - /url: /develop-and-deploy-catalytic-capital/
-        - link "Stakeholder Engagement & Partnership Development" [ref=f15e124] [cursor=pointer]:
-          - /url: /stakeholder-engagement-partnership-development/
-        - link "Sustainable Technology Incubation" [ref=f15e125] [cursor=pointer]:
-          - /url: /sustainable-technology-incubation/
-        - link "Sustainable Business Model Innovation" [ref=f15e126] [cursor=pointer]:
-          - /url: /sustainable-business-model-innovation/
-        - link "All services" [ref=f15e127] [cursor=pointer]:
-          - /url: /services/
-      - generic [ref=f15e128]:
-        - heading "Contact Info" [level=2] [ref=f15e129]
-        - paragraph [ref=f15e130]:
-          - strong [ref=f15e131]: Phone
-          - link "804-332-6618" [ref=f15e132] [cursor=pointer]:
-            - /url: tel:8043326618
-        - paragraph [ref=f15e133]:
-          - strong [ref=f15e134]: Email
-          - link "info@bluecapstrategies.com" [ref=f15e135] [cursor=pointer]:
-            - /url: mailto:info@bluecapstrategies.com
-        - link "Request a consultation" [ref=f15e136] [cursor=pointer]:
-          - /url: /contact/
-    - paragraph [ref=f15e138]: (c) 2026 BlueCap Strategies, LLC. All rights reserved.
@@ -1,106 +0,0 @@
- generic [active] [ref=f16e1]:
-  - link "Skip to content" [ref=f16e2] [cursor=pointer]:
-    - /url: "#main"
-  - banner [ref=f16e3]:
-    - generic [ref=f16e4]:
-      - link "BlueCap Strategies home" [ref=f16e5] [cursor=pointer]:
-        - /url: /
-        - img "BlueCap Strategies" [ref=f16e6]
-      - navigation "Primary navigation" [ref=f16e7]:
-        - link "Home" [ref=f16e8] [cursor=pointer]:
-          - /url: /
-        - link "Services" [ref=f16e10] [cursor=pointer]:
-          - /url: /services/
-        - link "Focus Areas" [ref=f16e11] [cursor=pointer]:
-          - /url: /focus-areas/
-        - link "About Us" [ref=f16e12] [cursor=pointer]:
-          - /url: /about-us/
-        - link "Insights" [ref=f16e13] [cursor=pointer]:
-          - /url: /insights/
-        - link "Contact" [ref=f16e14] [cursor=pointer]:
-          - /url: /contact/
-  - main [ref=f16e15]:
-    - heading "Contact Us" [level=1] [ref=f16e19]
-    - generic [ref=f16e25]:
-      - complementary [ref=f16e26]:
-        - heading "Contact Info" [level=2] [ref=f16e27]
-        - paragraph [ref=f16e28]:
-          - strong [ref=f16e29]: Phone
-          - link "804-332-6618" [ref=f16e30] [cursor=pointer]:
-            - /url: tel:8043326618
-        - paragraph [ref=f16e31]:
-          - strong [ref=f16e32]: Email
-          - link "info@bluecapstrategies.com" [ref=f16e33] [cursor=pointer]:
-            - /url: mailto:info@bluecapstrategies.com
-        - paragraph [ref=f16e34]: "Discovery note: the current WordPress contact page includes placeholder phone and email values. This rebuild uses the verified homepage/footer contact details."
-      - generic [ref=f16e35]:
-        - heading "Request a consultation" [level=2] [ref=f16e36]
-        - paragraph [ref=f16e37]:
-          - text: The form is static-first and posts to the configured endpoint when
-          - code [ref=f16e38]: PUBLIC_CONTACT_FORM_ENDPOINT
-          - text: is set. Without an endpoint, it opens an email draft after validating required fields.
-        - generic [ref=f16e39]:
-          - generic [ref=f16e40]:
-            - generic [ref=f16e41]:
-              - text: Name *
-              - textbox "Name *" [ref=f16e42]
-            - generic [ref=f16e43]:
-              - text: Organization
-              - textbox "Organization" [ref=f16e44]
-          - generic [ref=f16e45]:
-            - generic [ref=f16e46]:
-              - text: Email *
-              - textbox "Email *" [ref=f16e47]
-            - generic [ref=f16e48]:
-              - text: Phone
-              - textbox "Phone" [ref=f16e49]
-          - generic [ref=f16e50]:
-            - text: Message *
-            - textbox "Message *" [ref=f16e51]
-          - button "Submit" [ref=f16e52]
-  - contentinfo [ref=f16e53]:
-    - generic [ref=f16e54]:
-      - region "BlueCap Strategies summary" [ref=f16e55]:
-        - img "BlueCap Strategies" [ref=f16e56]
-        - paragraph [ref=f16e57]: Transforming environmental challenges into investable opportunities through strategy, capital, and implementation support for aquatic resources.
-      - navigation "Footer navigation" [ref=f16e58]:
-        - heading "Quick Links" [level=2] [ref=f16e59]
-        - link "Home" [ref=f16e60] [cursor=pointer]:
-          - /url: /
-        - link "Services" [ref=f16e61] [cursor=pointer]:
-          - /url: /services/
-        - link "Focus Areas" [ref=f16e62] [cursor=pointer]:
-          - /url: /focus-areas/
-        - link "About Us" [ref=f16e63] [cursor=pointer]:
-          - /url: /about-us/
-        - link "Insights" [ref=f16e64] [cursor=pointer]:
-          - /url: /insights/
-        - link "Contact" [ref=f16e65] [cursor=pointer]:
-          - /url: /contact/
-      - navigation "Service navigation" [ref=f16e66]:
-        - heading "Services" [level=2] [ref=f16e67]
-        - link "Market Intelligence & Opportunity Analysis" [ref=f16e68] [cursor=pointer]:
-          - /url: /market-intelligence-opportunity-analysis/
-        - link "Develop and Deploy Catalytic Capital" [ref=f16e69] [cursor=pointer]:
-          - /url: /develop-and-deploy-catalytic-capital/
-        - link "Stakeholder Engagement & Partnership Development" [ref=f16e70] [cursor=pointer]:
-          - /url: /stakeholder-engagement-partnership-development/
-        - link "Sustainable Technology Incubation" [ref=f16e71] [cursor=pointer]:
-          - /url: /sustainable-technology-incubation/
-        - link "Sustainable Business Model Innovation" [ref=f16e72] [cursor=pointer]:
-          - /url: /sustainable-business-model-innovation/
-        - link "All services" [ref=f16e73] [cursor=pointer]:
-          - /url: /services/
-      - generic [ref=f16e74]:
-        - heading "Contact Info" [level=2] [ref=f16e75]
-        - paragraph [ref=f16e76]:
-          - strong [ref=f16e77]: Phone
-          - link "804-332-6618" [ref=f16e78] [cursor=pointer]:
-            - /url: tel:8043326618
-        - paragraph [ref=f16e79]:
-          - strong [ref=f16e80]: Email
-          - link "info@bluecapstrategies.com" [ref=f16e81] [cursor=pointer]:
-            - /url: mailto:info@bluecapstrategies.com
-        - link "Request a consultation" [ref=f16e82] [cursor=pointer]:
-          - /url: /contact/
-    - paragraph [ref=f16e84]: (c) 2026 BlueCap Strategies, LLC. All rights reserved.
@@ -6,6 +6,20 @@ RUN npm ci

 FROM node:22-alpine AS build
 WORKDIR /app
+# Astro is a STATIC build: import.meta.env.PUBLIC_* is inlined into the HTML here, at image build
+# time. A runtime env var on the pod can never reach it (the pod only runs nginx over pre-built
+# files), so anything the browser needs must arrive as a build arg. CI passes these; see
+# .gitea/workflows/ci.yml.
+ARG PUBLIC_CONTACT_FORM_ENDPOINT=""
+ARG PUBLIC_SITE_URL="https://www.bluecapstrategies.com"
+ARG PUBLIC_GA_MEASUREMENT_ID=""
+ARG PUBLIC_UMAMI_SRC="https://stats.bluecapstrategies.com/script.js"
+ARG PUBLIC_UMAMI_WEBSITE_ID=""
+ENV PUBLIC_CONTACT_FORM_ENDPOINT=$PUBLIC_CONTACT_FORM_ENDPOINT \
+    PUBLIC_SITE_URL=$PUBLIC_SITE_URL \
+    PUBLIC_GA_MEASUREMENT_ID=$PUBLIC_GA_MEASUREMENT_ID \
+    PUBLIC_UMAMI_SRC=$PUBLIC_UMAMI_SRC \
+    PUBLIC_UMAMI_WEBSITE_ID=$PUBLIC_UMAMI_WEBSITE_ID
 COPY --from=deps /app/node_modules ./node_modules
 COPY . .
 RUN npm run build
@@ -1,6 +1,7 @@
 // Static Astro site for BlueCap Strategies. CI: .gitea/workflows/ci.yml (Gitea Actions).
 import { defineConfig } from "astro/config";
 import sitemap from "@astrojs/sitemap";
+import { rehypeResponsiveImages } from "./src/utils/images.mjs";

 const site = process.env.PUBLIC_SITE_URL ?? "https://www.bluecapstrategies.com";

@@ -8,6 +9,10 @@ export default defineConfig({
  site,
  output: "static",
  trailingSlash: "always",
+  markdown: {
+    // Article column is ~880px wide on desktop, full width below the 960px breakpoint.
+    rehypePlugins: [[rehypeResponsiveImages, { sizes: "(max-width: 960px) 100vw, 880px" }]],
+  },
  integrations: [
    sitemap({
      filter: (page) => !page.includes("/thank-you/"),
@@ -14,13 +14,29 @@ server {
  }

  location / {
-    try_files $uri $uri/ /404/index.html;
+    try_files $uri $uri/ =404;
  }

-  error_page 404 /404/index.html;
+  error_page 404 /404.html;

-  location ~* \.(?:css|js|jpg|jpeg|png|webp|svg|ico|woff2)$ {
+  # NOTE: an add_header inside a location drops ALL server-level add_headers, so each block below
+  # repeats the security headers.
+
+  # Content-hashed file names (Astro bundles, scripts/optimize-images.mjs output): a changed file
+  # gets a new URL, so these can be cached forever.
+  location ~* ^/(?:_astro|assets/opt)/ {
    try_files $uri =404;
+    add_header X-Content-Type-Options "nosniff" always;
+    add_header Referrer-Policy "strict-origin-when-cross-origin" always;
    add_header Cache-Control "public, max-age=31536000, immutable";
  }
+
+  # Other static files keep a fixed URL when replaced (favicon, original JPEGs, logo), so cache
+  # them for a week, not forever.
+  location ~* \.(?:css|js|jpg|jpeg|png|webp|avif|svg|ico|woff2)$ {
+    try_files $uri =404;
+    add_header X-Content-Type-Options "nosniff" always;
+    add_header Referrer-Policy "strict-origin-when-cross-origin" always;
+    add_header Cache-Control "public, max-age=604800";
+  }
 }
@@ -1,279 +1,205 @@
-# Launch Checklist — DNS Cutover to the Astro Rebuild
+# Launch Checklist — Post-Cutover Status

-**Single source of truth** for everything standing between today and pointing
-`bluecapstrategies.com` at the homelab k3s deployment.
-
-Verified against the working tree, the cluster, and ArgoCD on **2026-09-18**. Supersedes the
-task lists that were scattered across `planning/parity-checklist.md` (git-ignored, content-only)
-and `docs/seo-aeo-optimization.md` §2/§7 (SEO-only, stale) — those now point here.
+`www.bluecapstrategies.com` went **live on the Astro rebuild on 2026-10-23**. This file is now the
+single source of truth for what is running, how it is wired, and what is left. The pre-launch
+runbook it replaced is in git history (`git log -- docs/launch-checklist.md`, before 2026-10-23).

 Status legend: `[ ]` open · `[x]` done · `[?]` needs verification · 🛑 owner decision

 ---

-## 0. As-built state (2026-09-18)
+## 0. As-built state (2026-10-23)

 | Thing | State |
 |-------|-------|
-| ArgoCD app `bcs-website` | Synced / Healthy |
-| Pods | 2/2 Running, ns `bluecap-strategies` |
-| Deployed image | `git.7tl-homelab.com/bmr_bluecap/bcs-website:fc64909f3df1` (built **2026-07-20**) |
-| `k8s/kustomization.yaml` newTag | `fc64909f3df1` — same, so ArgoCD is correct; CI never bumped it |
-| HEAD | `9f1cbca` (2026-08-03), pushed to `origin/main`, **never deployed** |
-| Ingress | `bluecap-website` (traefik), hosts apex + `www`, **port 80 only, no TLS** |
-| `npm run build` | green, 21 pages, 0 errors / 0 warnings |
-| `npm run typecheck` | green, 28 files, 0/0/0 |
-| `npm run seo:lint` | green, 21 pages clean |
-| `npm run test:e2e` | **42 passed / 4 failed** (stale assertions, see §2.1) |
-| CI root cause | **found + fixed in-repo 2026-09-22** — see §1.2; needs a green run to confirm |
-| Staging URL | **https://bcs.int.7tl-homelab.com** — LAN-only, valid cert (§2.6) |
-| Old WordPress site | untouched and serving — must stay that way until cutover |
-| Gitea host | KVM VM `gitea-1` (10.66.15.22), **Debian 12**, docker compose — *not* in k3s |
-| Gitea / act_runner | 1.27.3 / 3.4.2 — both healthy |
-| CI job image | **`node:22-bookworm`** (Debian 12) as of 2026-09-22 — was EOL bullseye; see §1.2 |
+| Public site | **https://www.bluecapstrategies.com** — canonical. Apex 301s to www, path preserved |
+| Old WordPress / Bluehost | **Gone.** Access lost and it was returning 404 before cutover; nothing to roll back to |
+| DNS | Cloudflare, **DNS-only (grey cloud)** for apex, `www`, `stats` → `23.94.111.133` |
+| Edge | Pangolin VPS 23.94.111.133 (Traefik + CrowdSec), org `rhh-homelab`, site `7tl_lab` |
+| Pangolin resources | `Bluecap-www`, `Bluecap-base`, `stats` — 3 https targets `10.66.15.30/.31/.32:443` each |
+| Edge certs | Let's Encrypt HTTP-01 via Pangolin's `letsencrypt` resolver, issued 2026-10-23 |
+| Cluster certs | cert-manager `letsencrypt-prod` DNS-01: `bluecap-website-tls` (www + apex), `bcs-int-tls` |
+| ArgoCD | `bcs-website` and `umami` — Synced / Healthy |
+| Deployed image | tracks `main` via CI tag-bump (`ci: deploy <sha>` commits) |
+| Staging | https://bcs.int.7tl-homelab.com — LAN only |
+| Contact form | Formspree, verified end to end 2026-10-09 |
+| Analytics | **Umami** (self-hosted, `stats.bluecapstrategies.com`) + **GA4** `G-Z273QL1F0N`, both verified recording 2026-10-23 |
+| Monitoring | monylog blackbox probes on www + apex → Alertmanager → **Pushover**; UptimeRobot (external) → **Pushover** |
+| Search | Google Search Console domain property verified; sitemap submitted and fetched by Googlebot |
+| Mail | MXroute. SPF pass, DKIM pass (selector `x`), DMARC `p=none` — mail-tester 9.5/10 |
+| `npm run build` / `typecheck` / `seo:lint` | green, 21 pages |
+| `npm run test:e2e` | **48/48 green** |

-**The headline:** the public-facing deployment is ~7 weeks behind `main`. The Aug 3 exact-copy
-work is not live.
+### Traffic path
+```
+visitor → Cloudflare DNS (DNS-only) → Pangolin VPS 23.94.111.133 (TLS #1, CrowdSec)
+        → gerbil/newt tunnel → k3s traefik 10.66.15.30/.31/.32 :443 (TLS #2)
+        → bluecap-website (nginx, 2 replicas)        ns bluecap-strategies
+        → umami (+ umami-postgres)                   ns umami
+```

 ---

-## 1. Cutover blockers
+## 1. Open — do soon

-Nothing below is optional. Cutover is unsafe until all of §1 is closed.
+### 1.1 External uptime check ✅ 2026-10-23
+monylog runs inside the homelab, so a homelab power or internet outage takes the site **and** its
+monitor down together, and nothing pages. Needs a vantage point outside the homelab.
+- [x] **UptimeRobot** (free tier, 5-min interval) probes `https://www.bluecapstrategies.com/`.
+- [x] Alerts go to Pushover via a separate *email alert contact* (the `@pomail.net` gateway
+      address), not the account email, so password resets etc. stay in the normal inbox.
+- Reading alerts: UptimeRobot **and** monylog both firing = site/VPS problem; UptimeRobot
+  alone (monylog silent) usually means the homelab itself is down.

-### 1.1 TLS is not configured 🛑 hard blocker
- [ ] Uncomment the `tls:` block and `cert-manager.io/cluster-issuer` annotation in
-      `k8s/ingress.yaml`; set `secretName: bluecap-website-tls`.
- [ ] Use the existing `letsencrypt-prod` ClusterIssuer (present in-cluster, 472d old, Ready).
- [x] **Ordering problem SOLVED.** `letsencrypt-prod` solves via **DNS-01 against Cloudflare**,
-      not HTTP-01, so a cert can be issued *before* any DNS points at the cluster — no insecure
-      window. Proven end to end on 2026-09-23: the staging host issued a valid LE cert in ~75s
-      with no public reachability (§2.6).
- [ ] 🛑 **Verify the one remaining dependency:** `bluecapstrategies.com` must be in the
-      Cloudflare account that cert-manager's API token can reach. The domain is at Bluehost
-      today, so this is probably **not** yet true. It is the single fact separating a clean
-      zero-downtime cutover from one with a gap — check it early, not on launch day.
- [ ] Verify `https://` serves a valid chain and HTTP→HTTPS redirects before announcing.
+### 1.2 Homelab intercepts port-53 DNS
+Found 2026-10-23. Queries from the homelab — including k3s nodes — to *any* DNS server, even
+Cloudflare's authoritative NS, are answered by a local recursive resolver (`dig @arely.ns.cloudflare.com`
+returns `rd ra` with no `aa`). A name looked up before its record exists gets **NXDOMAIN cached for
+30 minutes** (the zone's SOA negative TTL).

-### 1.2 CI/CD is stalled — no deploy since 2026-07-20 🛑 hard blocker
-**ROOT CAUSE FOUND AND FIXED IN-REPO 2026-09-22.** Not a runner problem — the runner was online
-and the run *did* execute.
+This, not Cloudflare, explains the 4-hour cert-manager DNS-01 stall of 2026-10-09 and the
+`stats` NXDOMAIN at launch. Consequences:
+- Pointing cert-manager at `1.1.1.1/8.8.8.8` (the fix previously suggested here) **will not help**
+  while port 53 is intercepted.
+- To see true public DNS, query from the VPS or via DoH:
+  `curl -H 'accept: application/dns-json' 'https://cloudflare-dns.com/dns-query?name=<name>&type=A'`
+- Create DNS records *before* anything in the homelab (cert-manager included) looks the name up.

-Evidence (Gitea 1.27.3 on `gitea-1`, sqlite `action_run` for repo_id 3):
- Run #6, commit `9f1cbca1b148`, created 2026-08-03 13:46:53, **status 2 = failure**, ran 13m
-  (13:47:02 → 14:00:11) on runner 59.
- No `9f1cbca1b148` entry in `package_version` → it died **at or before** the image push.
- Job logs are past retention (`/data/gitea/actions_log` no longer holds run 205), so the cause
-  was reproduced directly instead.
+- [ ] 🛑 Owner decision: leave as is, or exempt the k3s nodes from the redirect. The redirect rule
+      is not in `~/Homelab/mikrotik/*.rsc`; find it on the router (or Pi-hole/AdGuard, if any).
+- [x] `umami-stats-tls` (internal hop for `stats`) stalled on the stale NXDOMAIN at launch and
+      issued by itself once the cache expired (~18:35 UTC, 2026-10-23) — the expected pattern.

-**The cause:** the `Ensure docker + kustomize are available` step ran
-`apt-get install -y docker.io`. The job container image is **`node:18-bullseye`** (Debian 11),
-and bullseye went EOL — `debian-security` no longer serves those package versions. `apt-get
-update` still succeeds, so this fails only at install time, with 404s on `docker.io`,
-`containerd`, `systemd`, `libcap2`. Reproduced verbatim in a `node:18-bullseye` container on the
-runner host. That timing matches exactly: last green run 2026-07-20, first failure 2026-08-03.
+### 1.3 Gitea runner loses Docker after a dockerd restart
+`dockerd` on `gitea-1` runs with `live-restore=true`. When it restarts, containers keep running
+but `act_runner`'s bind mount of `/var/run/docker.sock` points at the dead socket, so every CI
+job fails in its first second with `Cannot connect to the Docker daemon`. Happened 2026-10-21 →
+discovered 2026-10-23.
+- **Workaround:** `sudo docker restart act_runner` on gitea-1.
+- [x] Durable fix in the `gitea` ansible role (2026-10-23): a `docker.service` drop-in
+      (`/etc/systemd/system/docker.service.d/restart-act-runner.conf`, template
+      `docker-restart-act-runner.conf.j2`) whose `ExecStartPost` restarts `act_runner` whenever
+      dockerd starts. Live-restore stays on, so Gitea itself keeps running through dockerd restarts.
+- [ ] Apply it: run `gitea-deploy.yml` (daemon-reload only, nothing restarts), then confirm with
+      `systemctl show docker -p DropInPaths` on gitea-1. Optional proof, when no CI job is running:
+      `sudo systemctl restart docker` and check `docker inspect -f '{{.State.StartedAt}}' act_runner`
+      moved forward.

-**The fix (applied to `.gitea/workflows/ci.yml`):** fetch the docker CLI and kustomize as pinned
-**static binaries** (`download.docker.com` / GitHub releases) instead of distro packages. Verified
-in the real job environment: the static client installs, reports `server=28.1.1` through the
-mounted socket, and `docker ps` succeeds. kustomize tarball and `git` are fine.
+### 1.4 `/insights/` ✅ 2026-10-23
+Now a reader-facing "Coming soon" page (hero + contact CTA); the developer-facing cards are gone.
+It stays in the nav. When the first real article lands, restore a listing on this page.

-Everything else on the runner path checked out and needs no change:
- [x] act_runner container up, `v3.4.2`, registered and polling (the daily 07:30 "connection
-      refused" entries are the Gitea restart window, harmless).
- [x] Runner scope **already fixed** — runner id 59 is `owner_id=0, repo_id=0` (instance-scoped),
-      so the old user-scoped problem is resolved. 58 stale duplicate runner rows remain; cosmetic,
-      prune with the role's `gitea_runner_prune` tag when convenient.
- [x] Runner host dockerd trusts `10.66.15.22:3000` as insecure — confirmed in `docker info`.
- [x] `config.yaml` pins jobs to `gitea_network` and passes the docker socket — correct.
- [x] `CI_TOKEN` repo secret present (repo_id 3).
- [x] `paths-ignore` did not swallow the push — the commit touched `src/**`.
- [x] `docker build` of the current tree succeeds locally, so the Dockerfile and lockfile are fine.
-
-Remaining:
- [ ] **Re-trigger CI and confirm a green run** — the fix is verified at the step level but the
-      full pipeline has not run end-to-end since July. Requires a push touching a non-ignored path.
- [ ] Confirm the tag-bump commit lands and ArgoCD syncs the new image.
- [ ] Do not cut DNS onto a stale image — confirm the deployed tag matches HEAD.
- [x] **CI job image upgraded 2026-09-22.** `gitea_runner_labels` in
-      `~/Homelab/ansible/roles/gitea/defaults/main.yml` changed `node:18-bullseye` →
-      **`node:22-bookworm`**; playbook run succeeded (ok=40 changed=8 failed=0). Runner **60**
-      registered and online, `owner_id=0` (instance-scoped), label confirmed in `/data/.runner`.
-      The job image now matches the host VM and k3s nodes (Debian 12) and the Node 22 that
-      workflows install anyway.
-      - Gotcha for next time: `--tags gitea_runner_prune` restricts the run to *only* that tag, so
-        it cannot be combined with `-e gitea_runner_force_reregister=true`. Two separate runs.
-      - Gotcha 2: `gitea_admin` had `must_change_password=1` (set during the 1.27.3 container
-        recreate on 2026-09-14), which made Gitea reject **all** admin API calls with 403 — not
-        401, so credentials were fine. Cleared 2026-09-22 with
-        `docker exec -u git gitea gitea admin user must-change-password --unset gitea_admin`
-        (password unchanged; vault still valid). The admin API works again.
- [ ] Optional cleanup: prune the stale duplicate runner rows (59 of them now). Unblocked by the
-      admin-API fix above. `ansible-playbook -i inventory/hosts.ini gitea-deploy.yml --tags
-      gitea_runner_prune`. Purely cosmetic — deletes only runners the API reports offline.
-
-**Note on the two fixes:** CI now has *two* independent reasons to work — the workflow no longer
-uses apt at all, and the job image is no longer EOL (bookworm still serves `docker.io` fine). The
-static-binary approach remains the more durable of the two; keep it regardless.
-
-### 1.3 Developer-facing copy on the contact page ✅ FIXED 2026-09-23
-Two notes written for developers, not visitors, were being rendered:
- the form note explaining `PUBLIC_CONTACT_FORM_ENDPOINT`, and
- a "Discovery note" about the WordPress page holding placeholder contact values.
-
-Replaced the first with reader-facing copy and dropped the second (the deviation it described is
-already recorded in `docs/content-deviations.md`). Commit `4e354d2`.
-
-### 1.4 Contact form has no endpoint 🛑
-`PUBLIC_CONTACT_FORM_ENDPOINT` is `""` in `k8s/configmap.yaml`, so the form falls back to a
-mailto handoff. Inbound leads will be lost or awkward on day one.
- [ ] Choose an endpoint (Formspree / webhook / ntfy / self-hosted) and set it in the ConfigMap.
- [ ] Test a real submission end-to-end and confirm `/thank-you/` is reached.
- [ ] Confirm the delivery address is monitored.
-
-### 1.5 Draft insight was being published and indexed ✅ FIXED 2026-09-23
-`src/pages/insights/[slug].astro` called `getCollection("insights")` unfiltered, so the
-`draft: true` placeholder built to `/insights/example-draft/` **and** appeared in
-`sitemap-0.xml`. The schema declared the flag and `rss.xml.ts` already honoured it — only the page
-route ignored it. Filtered in `getStaticPaths`, matching the RSS pattern. Build is 21 → 20 pages
-and the URL is gone from the sitemap. Commit `4e354d2`.
-
- [ ] 🛑 **Still open (owner):** whether `/insights/` should ship at all with zero real articles.
-      It is currently in the primary nav. See also §2.5.
-
-### 1.6 Canonical host is undecided 🛑 owner
-The ingress answers on **both** apex and `www`; `astro.config.mjs`, `robots.txt`, and the
-ConfigMap all hardcode `https://www.bluecapstrategies.com`. Serving identical content on two
-hosts with no redirect splits SEO signal from day one.
- [ ] Owner picks apex or `www`.
- [ ] Configure a 301 from the loser to the winner (traefik middleware or edge).
- [ ] Reconcile `PUBLIC_SITE_URL`, canonical tags, `robots.txt` Sitemap line, and the ingress.
+### 1.5 Privacy policy ✅ 2026-10-23
+`/privacy/` reviewed and accepted by the owner. No consent banner (owner's call).
+Anything added to `src/components/Analytics.astro` must be disclosed on `/privacy/`.

 ---

-## 2. Should-fix before cutover
+## 2. Should fix

-### 2.5 `/insights/` index still renders developer-facing copy
-Found while fixing §1.5. `src/pages/insights/index.astro` shows visitors two cards written for a
-developer, not a reader:
- *"Publishing path"* — "Future posts can be added as Markdown or MDX in
-  `src/content/insights` with typed frontmatter for title, description, publish date…"
- *"RSS support"* — "The feed is ready for future article imports even though no public posts are
-  published yet."
+### 2.1 e2e suite ✅ green 2026-10-23 — 48/48
+The stale assertions (invented copy removed by the exact-copy work) now check the real headings
+and use the header Services link; the homepage body has no direct `/services/` link.

-The hero also announces the section as a "Future publishing home", i.e. it tells visitors the
-section is empty. Same defect class as §1.3, but left alone deliberately: what the page *should*
-say depends on the owner's call in §1.5 on whether `/insights/` ships at all.
+### 2.2 Repo hygiene ✅ 2026-10-23
+Commit `9f1cbca` had committed 51 `.playwright-mcp/` screenshots/snapshots plus a 2.8 MB
+`home-full.png` at the repo root. Now untracked (files kept on disk) and ignored:
+`.gitignore` has `.playwright-mcp/` and `/*.png`; `.dockerignore` also drops them plus
+`planning/` and `tests/` from the build context. History was not rewritten (`.git` is 17 MB —
+not worth a force-push).

- [ ] If `/insights/` ships: delete both note-cards and rewrite the hero as reader-facing copy.
- [ ] If it does not: drop it from the primary nav and exclude the route from the sitemap.
-
-### 2.6 Staging URL ✅ LIVE 2026-09-23
-**https://bcs.int.7tl-homelab.com** — review the rebuild in a browser, valid cert, no warning.
-
- LAN-only: `*.int.7tl-homelab.com` resolves to the internal traefik LB (10.66.15.30). Not
-  reachable from the internet; the real domain is untouched and WordPress still serves it.
- Cert issued by Let's Encrypt via cert-manager DNS-01 in ~75s, `CN=bcs.int.7tl-homelab.com`,
-  valid to 2026-12-21, auto-renewing.
- All 9 public routes verified 200.
- Commit `171c8c9`. Note it also corrected the issuer name in `k8s/ingress.yaml`: the commented
-  placeholder said `letsencrypt-production`, but the ClusterIssuer is **`letsencrypt-prod`** —
-  uncommenting it as written at cutover would have silently failed to issue.
- ArgoCD may take a few minutes to poll a push; force it with
-  `kubectl annotate application bcs-website -n argocd argocd.argoproj.io/refresh=hard --overwrite`.
-
-### 2.1 e2e suite is red — stale assertions, not a regression
-4 of 46 tests fail. Both failures assert **invented copy that the exact-copy work correctly
-removed**:
- `tests/site.spec.ts:67` waits for a link named `Explore services`; the homepage CTA is now
-  `All services` (matches live WP).
- `tests/site.spec.ts:101` waits for a heading matching `/Focused expertise/`, which no longer
-  exists on `/focus-areas/`.
-
-Navigation itself works. The tests are wrong, not the site.
- [ ] Update the two tests to assert current copy.
- [ ] Get back to 46/46 so the suite is trustworthy at cutover.
-
-### 2.2 Repo hygiene
-Commit `9f1cbca` committed ~50 `.playwright-mcp/` screenshots and YAML snapshots plus a 2.8 MB
-`home-full.png` at the repo root.
- [ ] Add `.playwright-mcp/` to `.gitignore`; remove the tracked artifacts and `home-full.png`.
-
-### 2.3 Uptime monitoring is not deployed
-Per ADR-0004 the plan is to reuse the homelab `monylog` stack (not Uptime Kuma). Pod metrics and
-nginx logs already flow via Alloy; the external-availability piece was never added.
- [?] Verify current state on monylog-1 — the items below are from notes, not re-verified today.
- [ ] Add `blackbox_exporter` + `web-bluecap.yml` alert rules; re-run the monylog ansible role to
-      reload Prometheus.
- [ ] Confirm an external HTTPS check fires to Pushover on a simulated outage. **Do this before
-      cutover** — the first hours on new infrastructure are when you most need paging.
-
-### 2.4 Analytics is a no-op
-`src/components/Analytics.astro` is wired into `BaseLayout` but gated on `PUBLIC_` env vars that
-are absent from `k8s/configmap.yaml`, so nothing is collected.
- [ ] Decide whether to launch with analytics or add it after (ADR-0005: PostHog + Umami trial).
- [ ] **PostHog requires a privacy/consent notice before production use** — that gates it, not
-      the code.
- [ ] Set the env vars and confirm pageviews plus a consultation/CTA event.
+### 2.3 DMARC tightening
+- [ ] Tighten DMARC from `p=none` to `p=quarantine` after a few weeks of clean reports
+      to info@bluecapstrategies.com.

 ---

 ## 3. Owner decisions (Brad)

-These are yours, not mine. Several block content that is otherwise ready.
-
- [ ] 🛑 **Canonical host** — apex vs `www` (also §1.6).
- [ ] 🛑 **Contact details** — confirm `804-332-6618` / `info@bluecapstrategies.com` are the
-      production values. (The live WP contact page carries placeholders `123-456-8912` /
-      `info@gmail.com`, deliberately **not** reproduced; see `docs/content-deviations.md`.)
- [ ] 🛑 **AI training-bot policy** — `GPTBot` and `ClaudeBot` are currently **Allow: /** in
-      `public/robots.txt`, with a ready-to-uncomment `Disallow: /`. Search and answer crawlers
-      stay allowed either way. Decide before the site is publicly crawlable.
+- [x] **Canonical host** — `www` (2026-10-23). Apex 301s via Traefik middleware in `k8s/ingress.yaml`.
+- [x] **Analytics** — Umami + GA4 side by side (2026-10-23).
+- [ ] 🛑 **Contact details** — confirm `804-332-6618` / `info@bluecapstrategies.com` are final.
+- [x] **AI training-bot policy** — training crawlers blocked (2026-10-23): GPTBot, ClaudeBot,
+      Google-Extended, CCBot, Applebot-Extended, meta-externalagent, Bytespider. Search and
+      AI answer/search crawlers (Googlebot, Bingbot, OAI-SearchBot, Claude-SearchBot, …) stay allowed.
 - [ ] 🛑 **Brad Rodgers bio + credentials + portrait** — gates `Person` schema, the About
-      buildout, and principal-led E-E-A-T/GEO positioning. Core asset, still missing.
- [ ] 🛑 **Real insights articles** — no fabricated or unreviewed AI content. Until one exists,
-      `/insights/` is an empty section in the nav (see §1.5).
- [ ] 🛑 **Social profiles** — the live site only has per-page share links and empty `#` hrefs.
-      Provide real profiles or omit the footer block.
- [ ] 🛑 **`/test/` page** — the live site has a staging duplicate of the homepage. Default: omit.
- [ ] 🛑 **Proof modules / representative engagements** — no fabricated client work or dollar
-      figures. Provide real ones or ship without.
+      buildout, and principal-led E-E-A-T/GEO positioning.
+- [ ] 🛑 **Real insights articles** — no fabricated or unreviewed AI content. `/insights/` is
+      "Coming soon" until the first one exists (§1.4).
+- [ ] 🛑 **Social profiles** — provide real profiles or omit the footer block.
+- [ ] 🛑 **Proof modules / representative engagements** — no fabricated client work.

 ---

-## 4. Post-cutover (not blocking)
+## 4. Post-launch improvements (not blocking)

- [ ] Google Search Console + Bing Webmaster verified; `sitemap-index.xml` submitted.
- [ ] Per-page 1200×630 OG images. Every page currently shares one fallback; `BaseLayout.astro:49`
-      emits a single `og:image`.
+- [ ] Bing Webmaster Tools — import from Search Console (covers Bing, DuckDuckGo, ChatGPT search).
+- [ ] Check Search Console in ~1 week: sitemap "Success", pages indexed, no 5xx in Coverage.
+- [x] Favicon restored from the original WordPress site icon via the Wayback Machine (2026-10-23):
+      `favicon.ico` (16/32/48), `favicon-32x32.png`, `icon-192.png`, `apple-touch-icon.png` (180),
+      `icon-270.png` in `public/`. Previously the wide logo was used, and `/favicon.ico` 404'd.
+- [ ] Per-page 1200×630 OG images; `BaseLayout.astro` emits one shared fallback `og:image`.
 - [ ] `robots` meta wired to a `noindex` frontmatter flag. `/thank-you/` is excluded from the
-      sitemap but emits **no** `noindex` meta tag.
- [ ] `article:published_time` / `article:modified_time` OG tags on insights posts (absent today).
+      sitemap but emits no `noindex` meta tag.
+- [ ] `article:published_time` / `article:modified_time` OG tags on insights posts.
 - [ ] `lastmod` in the sitemap from content dates.
- [ ] Lighthouse ≥ 95 on SEO / Perf / Best-Practices / Accessibility; watch CLS from unsized images.
- [ ] Trailing-slash audit — `trailingSlash: "always"`; confirm canonicals and internal links agree.
- [ ] Decommission plan for the WordPress/Bluehost instance (keep it live and reachable through
-      cutover + a rollback window; see the "keep old site live" constraint).
+- [x] Lighthouse ≥ 95 (2026-10-23). Before, live mobile: Perf 82–86, A11y 95, SEO 92–100, LCP 4.3–4.9 s.
+      After (local build, mobile): Perf 96–99, A11y 100, SEO 100, LCP 1.8–2.4 s. Responsive AVIF/WebP via
+      `scripts/optimize-images.mjs` (runs in `npm run build`) + `components/Picture.astro` + a rehype plugin
+      for Markdown images; contrast fixes on the footer CTA and the active service-nav item; homepage
+      "Learn More" gets screen-reader context. New photos need no extra step: anything in
+      `public/assets/live-site/` gets variants; render it with `<Picture>` (or Markdown) to use them.
+- [ ] Umami/GA custom event for contact-form submits (today the `/thank-you/` pageview is the
+      conversion signal).
+- [ ] Optional: move `bluecapstrategies.com` into Pangolin's `config.yml` `domains:` so it shows
+      "Config Managed" like the other three (needs a Pangolin restart; purely cosmetic).
+- [ ] Deferred: VPS static failover for homelab outages (see memory note / earlier discussion).

 ---

-## 5. Already done — do not redo
+## 5. Launch-day record (2026-10-23)

-Recorded because the older checklists still list several of these as open.
+What happened, so it does not have to be rediscovered.

- [x] Full copy parity: home, about, services, focus areas, all 8 service detail pages, all 4
-      focus-area detail pages — verbatim live copy in Markdown content collections (ADR-0002).
- [x] Real imagery imported to `public/assets/live-site/` (+ `/icons`); placeholders deleted.
- [x] Zod `seoSchema` in `src/content.config.ts` — build **fails** on title/description/OG
-      violations.
- [x] `scripts/seo-lint.mjs` + `npm run seo:lint` — single-h1, heading order, canonical, alt text,
-      JSON-LD parse. Green on 21 pages.
- [x] `BreadcrumbList` schema (`src/utils/schema.ts`) applied across detail pages — the SEO doc
-      still lists this as to-do; it is done.
+- **Pangolin certs need a real config change to retry.** HTTP-01 failed while `www` was still
+  proxied (Let's Encrypt reached Cloudflare's IPv6, got 404) and hit the 5-failures/hour limit.
+  Clicking Save with no changes does nothing; toggling **Enable Resource** off/on (saving between)
+  re-adds the router and triggers issuance.
+- **Pangolin health checks** probe the target IP with no hostname, which k3s traefik answers with
+  404. Set the health check's Host header and TLS server name to the resource's hostname, path
+  `/` (or `/api/heartbeat` for Umami), expect 200.
+- **nginx 404 loop** — `error_page` pointed at `/404/index.html` but Astro emits `404.html`, so
+  every unknown URL returned 500. Fixed in `d1c1726`; unknown URLs now return a real 404.
+- **CI tag-bump push rejected** when `main` moved during a build (or on a re-run of an older
+  commit). The step now rebases onto `origin/main` and retries (`93415c6`). Do not "re-run" old
+  runs to deploy — push instead.
+- **Cloudflare cleanup** — removed all Bluehost/cPanel leftovers (autoconfig/autodiscover,
+  cpanel/whm/webdisk/ftp, cal/carddav SRV, `localhost`), replaced Bluehost's `default._domainkey`
+  with MXroute's `x._domainkey`, added `_dmarc`.
+- **Monitoring safety** — the monylog playbook only renders Pushover routing when `VAULT_TOKEN`
+  is set; without it Alertmanager silently falls back to ntfy. Always run it with the token.
+- **Umami** ships with `admin` / `umami`. It was brought up LAN-only
+  (`umami.int.7tl-homelab.com`), the password changed, and only then exposed via Pangolin.
+  Manifests live in `homelab-gitops` (`apps/umami.yaml`, `analytics/umami/`); credentials in
+  OpenBao `cluster/umami`.
+
+---
+
+## 6. Already done — do not redo
+
+- [x] Full copy parity with the WordPress site, verbatim in content collections (ADR-0002).
+- [x] Real imagery in `public/assets/live-site/`; placeholders deleted.
+- [x] Zod `seoSchema`; `scripts/seo-lint.mjs` (`npm run seo:lint`).
+- [x] `BreadcrumbList` schema across detail pages.
 - [x] Per-agent `public/robots.txt`; `@astrojs/sitemap` excluding `/thank-you/`.
- [x] Deviations logged in `docs/content-deviations.md`.
- [x] GitOps: Gitea Actions CI, Gitea Packages registry, ArgoCD Application, External-Secrets
-      registry pull auth over public HTTPS (ADR-0007, ADR-0008). Proven end-to-end in July —
-      currently stalled, see §1.2.
- [x] Monitoring approach decided: reuse `monylog`, not Uptime Kuma (ADR-0004). The SEO doc's
-      "Uptime Kuma" line is superseded.
+- [x] Draft insights excluded from routes and sitemap.
+- [x] Contact form: build-time Formspree endpoint, background submit, honeypot, failure fallback.
+- [x] GitOps: Gitea Actions CI → Gitea Packages → tag-bump commit → ArgoCD (ADR-0007, ADR-0008).
+- [x] CI job image `node:22-bookworm`; docker CLI + kustomize as pinned static binaries.
+- [x] Production TLS in-cluster (DNS-01) and at the edge (HTTP-01).
+- [x] Canonical www + apex 301; real 404s.
+- [x] Monitoring: blackbox probes + `WebsiteDown` / `WebsiteCertExpiringSoon` / `WebsiteSlow` /
+      `BlackboxExporterDown` rules in the monylog role (ADR-0004: monylog, not Uptime Kuma).
+- [x] Analytics: Umami + GA4, production-host only; `/privacy/` page.
+- [x] Search Console verified; sitemap submitted.
+- [x] Mail authentication: SPF, DKIM, DMARC passing.
@@ -1,9 +1,18 @@
+# NOTE: this ConfigMap is NOT consumed by the Deployment, and wiring it up would not help.
+# The site is a STATIC Astro build served by nginx — every PUBLIC_* value is inlined into the HTML
+# when the image is built, so a runtime env var cannot change it. Configure these as build args in
+# .gitea/workflows/ci.yml instead (PUBLIC_CONTACT_FORM_ENDPOINT comes from the CONTACT_FORM_ENDPOINT
+# Actions secret).
+#
+# Kept as documentation of the values the build expects. Do not add envFrom pointing at it — that
+# would imply a runtime knob that does not exist.
 apiVersion: v1
 kind: ConfigMap
 metadata:
  name: bluecap-website-config
  namespace: bluecap-strategies
 data:
+  # Mirrors the build arg default in the Dockerfile.
  PUBLIC_SITE_URL: "https://www.bluecapstrategies.com"
-  # Set to a Formspree, webhook, ntfy, or self-hosted form endpoint before production cutover.
+  # Real value lives in the CONTACT_FORM_ENDPOINT Actions secret, injected at image build.
  PUBLIC_CONTACT_FORM_ENDPOINT: ""
@@ -4,17 +4,11 @@
 #      10.66.15.30) with a real Let's Encrypt cert. This is how the rebuild is reviewed before
 #      launch. Safe: it is not reachable from the internet and does not touch the real domain.
 #
-#   2. www.bluecapstrategies.com / bluecapstrategies.com — PRODUCTION. Listed as routes so the
-#      cluster is ready, but deliberately NOT in the tls block yet: the live WordPress site still
-#      serves these names and must keep doing so until cutover. Requesting a cert for them is a
-#      launch step, not a prerequisite.
+#   2. www.bluecapstrategies.com — PRODUCTION (live since 2026-10-23, via Pangolin). The apex
+#      bluecapstrategies.com only 301s to www (separate ingress at the bottom of this file).
 #
-# TLS: ClusterIssuer is `letsencrypt-prod` (NOTE: not "letsencrypt-production" — an earlier comment
-# here had the name wrong). It solves via DNS-01 against Cloudflare, which means a cert can be
-# issued BEFORE any DNS points at this cluster. At cutover, add the two production hosts to the
-# tls block and let the cert issue first, then move DNS — no insecure window, no HTTP-01
-# chicken-and-egg. That requires bluecapstrategies.com to be in the Cloudflare account the
-# cert-manager API token can reach; verify that before relying on it.
+# TLS: ClusterIssuer is `letsencrypt-prod` (NOTE: not "letsencrypt-production"). It solves via
+# DNS-01 against Cloudflare, so certs for these names issue independently of where DNS points.
 apiVersion: networking.k8s.io/v1
 kind: Ingress
 metadata:
@@ -25,10 +19,26 @@ metadata:
    cert-manager.io/cluster-issuer: letsencrypt-prod
 spec:
  tls:
-    # Staging only, for now. Production hosts join this list at cutover (see header).
    - hosts:
        - bcs.int.7tl-homelab.com
      secretName: bcs-int-tls
+    # Production hostnames. This is the INTERNAL hop only: public traffic terminates TLS at the
+    # Pangolin VPS, which then proxies to these nodes over https:443 (the pattern every other
+    # k3s-backed Pangolin resource uses), so the cluster needs its own valid cert for these names.
+    #
+    # Safe to issue before cutover and deliberately done so: letsencrypt-prod solves DNS-01 via
+    # Cloudflare, which only needs a temporary TXT record in the zone — no A record has to point
+    # here, and the live WordPress site is unaffected. Pangolin's own edge cert is HTTP-01 and
+    # CANNOT be pre-issued; it is obtained on the first request after DNS moves. See
+    # docs/launch-checklist.md section 1.1.
+    #
+    # Both names stay on this one cert. www is canonical; the apex is served by the
+    # redirect ingress below, which reuses this secret (no cert-manager annotation there, so
+    # the two ingresses never compete over the Certificate).
+    - hosts:
+        - www.bluecapstrategies.com
+        - bluecapstrategies.com
+      secretName: bluecap-website-tls
  rules:
    - host: bcs.int.7tl-homelab.com
      http:
@@ -50,6 +60,34 @@ spec:
                name: bluecap-website
                port:
                  name: http
+---
+# Canonical host is www (2026-10-23). The apex answers only with a permanent redirect to the
+# same path on www, so search engines consolidate on one host.
+apiVersion: traefik.io/v1alpha1
+kind: Middleware
+metadata:
+  name: redirect-apex-to-www
+  namespace: bluecap-strategies
+spec:
+  redirectRegex:
+    regex: ^https?://bluecapstrategies\.com/(.*)
+    replacement: https://www.bluecapstrategies.com/${1}
+    permanent: true
+---
+apiVersion: networking.k8s.io/v1
+kind: Ingress
+metadata:
+  name: bluecap-website-apex-redirect
+  namespace: bluecap-strategies
+  annotations:
+    traefik.ingress.kubernetes.io/router.entrypoints: websecure
+    traefik.ingress.kubernetes.io/router.middlewares: bluecap-strategies-redirect-apex-to-www@kubernetescrd
+spec:
+  tls:
+    - hosts:
+        - bluecapstrategies.com
+      secretName: bluecap-website-tls
+  rules:
    - host: bluecapstrategies.com
      http:
        paths:
@@ -13,4 +13,4 @@ resources:
 images:
 - name: git.7tl-homelab.com/bmr_bluecap/bcs-website
  newName: git.7tl-homelab.com/bmr_bluecap/bcs-website
-  newTag: 5bfc5981cd71
+  newTag: 550392aa17c5
@@ -20,6 +20,7 @@
        "@astrojs/check": "^0.9.4",
        "@playwright/test": "^1.60.0",
        "prettier": "^3.5.3",
+        "sharp": "0.34.5",
        "typescript": "^5.8.3"
      }
    },
@@ -773,8 +774,8 @@
      "version": "1.1.0",
      "resolved": "https://registry.npmjs.org/@img/colour/-/colour-1.1.0.tgz",
      "integrity": "sha512-Td76q7j57o/tLVdgS746cYARfSyxk8iEfRxewL9h4OMzYhbW4TAcppl0mT4eyqXddh6L/jwoM75mo7ixa/pCeQ==",
+      "devOptional": true,
      "license": "MIT",
-      "optional": true,
      "engines": {
        "node": ">=18"
      }
@@ -2626,8 +2627,8 @@
      "version": "2.1.2",
      "resolved": "https://registry.npmjs.org/detect-libc/-/detect-libc-2.1.2.tgz",
      "integrity": "sha512-Btj2BOOO83o3WyH59e8MgXsxEQVcarkUOpEYrubB0urwnN10yQ364rsiByU11nZlqWYZm05i/of7io4mzihBtQ==",
+      "devOptional": true,
      "license": "Apache-2.0",
-      "optional": true,
      "engines": {
        "node": ">=8"
      }
@@ -4952,9 +4953,9 @@
      "version": "0.34.5",
      "resolved": "https://registry.npmjs.org/sharp/-/sharp-0.34.5.tgz",
      "integrity": "sha512-Ou9I5Ft9WNcCbXrU9cMgPBcCK8LiwLqcbywW3t4oDV37n1pzpuNLsYiAV8eODnjbtQlSDwZ2cUEeQz4E54Hltg==",
+      "devOptional": true,
      "hasInstallScript": true,
      "license": "Apache-2.0",
-      "optional": true,
      "dependencies": {
        "@img/colour": "^1.0.0",
        "detect-libc": "^2.1.2",
@@ -4,9 +4,10 @@
  "private": true,
  "type": "module",
  "scripts": {
-    "dev": "ASTRO_TELEMETRY_DISABLED=1 astro dev --host 0.0.0.0",
-    "build": "ASTRO_TELEMETRY_DISABLED=1 astro check && ASTRO_TELEMETRY_DISABLED=1 astro build",
+    "dev": "npm run images && ASTRO_TELEMETRY_DISABLED=1 astro dev --host 0.0.0.0",
+    "build": "npm run images && ASTRO_TELEMETRY_DISABLED=1 astro check && ASTRO_TELEMETRY_DISABLED=1 astro build",
    "preview": "ASTRO_TELEMETRY_DISABLED=1 astro preview --host 0.0.0.0",
+    "images": "node scripts/optimize-images.mjs",
    "typecheck": "ASTRO_TELEMETRY_DISABLED=1 astro check",
    "lint": "ASTRO_TELEMETRY_DISABLED=1 astro check",
    "seo:lint": "node scripts/seo-lint.mjs",
@@ -26,6 +27,7 @@
    "@astrojs/check": "^0.9.4",
    "@playwright/test": "^1.60.0",
    "prettier": "^3.5.3",
+    "sharp": "0.34.5",
    "typescript": "^5.8.3"
  }
 }
@@ -10,7 +10,7 @@ Public sections:
 - /focus-areas/: Core focus areas.
 - /about-us/: Firm vision, mission, values, and approach.
 - /contact/: Contact form, phone, and email.
- /insights/: Prepared future publishing section.
+- /insights/: Articles and analysis (coming soon).

 This file is supplemental. The complete public content is available in crawlable HTML pages with
 metadata and structured data.
@@ -1,8 +1,6 @@
 # BlueCap Strategies robots.txt — see docs/seo-aeo-optimization.md §5
 # Policy: allow classic search + AI answer/search crawlers for maximum discoverability and
-# answer-engine citation. Training-crawler policy (GPTBot, ClaudeBot, Google-Extended) is an
-# owner decision — currently ALLOWED for maximum reach. To opt out of model training, uncomment
-# the "Disallow: /" lines in the training-crawler block below.
+# answer-engine citation. Model-TRAINING crawlers (GPTBot, ClaudeBot, Google-Extended, …) are BLOCKED (owner decision, 2026-10-23).

 # --- Classic search engines ---
 User-agent: Googlebot
@@ -27,19 +25,29 @@ Allow: /
 User-agent: PerplexityBot
 Allow: /

-# Google-Extended controls Gemini + Google AI Overviews (this is also a training signal for
-# Google — treated as answer-visibility here; move to the training block to opt out).
-User-agent: Google-Extended
-Allow: /
-
-# --- AI model-training crawlers (owner decision — allowed by default) ---
+# --- AI model-training crawlers — blocked (owner decision, 2026-10-23) ---
 User-agent: GPTBot
-Allow: /
-# Disallow: /
+Disallow: /

 User-agent: ClaudeBot
-Allow: /
-# Disallow: /
+Disallow: /
+
+User-agent: CCBot
+Disallow: /
+
+User-agent: Applebot-Extended
+Disallow: /
+
+User-agent: meta-externalagent
+Disallow: /
+
+User-agent: Bytespider
+Disallow: /
+
+# Google-Extended is Google's opt-out for Gemini training/grounding only. Google Search and AI
+# Overviews are governed by Googlebot (allowed above), so blocking this does not affect search.
+User-agent: Google-Extended
+Disallow: /

 # --- Everything else ---
 User-agent: *
@@ -0,0 +1,68 @@
+// Pre-generates responsive AVIF + WebP variants of the site's raster images, plus a manifest the
+// components read (src/utils/images.ts, the rehype plugin in astro.config.mjs).
+//
+// Why not astro:assets: every image here is referenced by a /public path string — from pages,
+// content-collection frontmatter, and Markdown bodies — and og:image needs those stable JPEG URLs.
+// This keeps the originals untouched (fallback + social cards) and adds the modern formats beside them.
+//
+// Output (generated, gitignored): public/assets/opt/*.{avif,webp} and src/data/image-manifest.json.
+// File names carry a content hash, so nginx's 1-year immutable cache on /assets can never serve a
+// stale variant after a source image changes. Existing outputs are reused, so reruns are fast.
+import { createHash } from "node:crypto";
+import { mkdir, readFile, readdir, writeFile } from "node:fs/promises";
+import { existsSync } from "node:fs";
+import path from "node:path";
+import sharp from "sharp";
+
+const root = path.resolve(path.dirname(new URL(import.meta.url).pathname), "..");
+const publicDir = path.join(root, "public");
+const outDir = path.join(publicDir, "assets", "opt");
+const manifestPath = path.join(root, "src", "data", "image-manifest.json");
+
+// Sources: every photo in live-site/ (not icons/ — tiny PNGs, nothing to gain) and the logo.
+const sources = [
+  ...(await readdir(path.join(publicDir, "assets", "live-site")))
+    .filter((f) => /\.(jpe?g|png)$/i.test(f))
+    .map((f) => `/assets/live-site/${f}`),
+  "/assets/bluecap-logo.png",
+];
+
+// Candidate widths; any at or above the original's width are replaced by the original width.
+const widths = [480, 800, 1200, 1600];
+// The logo only ever renders at <=190px wide, so one 2x-retina size is enough. Keyed by file name:
+// live-site/ also holds a copy of it.
+const widthOverrides = { "bluecap-logo.png": [480] };
+// Tuned 2026-10-23 on the busiest photo (img_0062): AVIF q42 is visually indistinguishable from
+// a q90 JPEG at 800px and ~half the bytes of WebP; effort 2 encodes ~2x faster than 4 for ~3%
+// more bytes, which keeps CI builds quick.
+const formats = {
+  avif: { quality: 42, effort: 2 },
+  webp: { quality: 65 },
+};
+
+await mkdir(outDir, { recursive: true });
+const manifest = {};
+
+for (const src of sources) {
+  const input = await readFile(path.join(publicDir, src));
+  const { width, height } = await sharp(input).metadata();
+  const hash = createHash("sha256").update(input).digest("hex").slice(0, 8);
+  const base = path.basename(src).replace(/\.[^.]+$/, "");
+  const sizes = widthOverrides[path.basename(src)] ?? [...new Set([...widths.filter((w) => w < width), width])];
+
+  const entry = { width, height, avif: [], webp: [] };
+  for (const w of sizes) {
+    for (const [format, options] of Object.entries(formats)) {
+      const file = `${base}.${hash}-${w}.${format}`;
+      const dest = path.join(outDir, file);
+      if (!existsSync(dest)) {
+        await sharp(input).resize({ width: w }).toFormat(format, options).toFile(dest);
+      }
+      entry[format].push({ src: `/assets/opt/${file}`, width: w });
+    }
+  }
+  manifest[src] = entry;
+}
+
+await writeFile(manifestPath, `${JSON.stringify(manifest, null, 2)}\n`);
+console.log(`optimize-images: ${sources.length} images -> ${path.relative(root, outDir)}`);
@@ -1,15 +1,19 @@
 ---
 /**
- * Side-by-side visitor analytics (ADR-0005): PostHog + Umami, each gated by env vars so this is a
- * no-op until configured. Set the PUBLIC_* vars at build time to enable either or both.
+ * Side-by-side visitor analytics, each gated by env vars so this is a no-op until configured.
+ * Set the PUBLIC_* vars at build time (Dockerfile ARGs, fed by CI) to enable any of them.
+ *   - Umami:    PUBLIC_UMAMI_SRC (script URL), PUBLIC_UMAMI_WEBSITE_ID — self-hosted, cookieless
+ *   - GA4:      PUBLIC_GA_MEASUREMENT_ID (G-XXXXXXXXXX)
 *   - PostHog:  PUBLIC_POSTHOG_KEY, PUBLIC_POSTHOG_HOST (default https://us.i.posthog.com)
- *   - Umami:    PUBLIC_UMAMI_SRC (script URL), PUBLIC_UMAMI_WEBSITE_ID
- * Track the same event set in both to compare (see docs/seo-aeo-optimization.md §6b).
+ * Umami and GA4 only fire on the production host, so staging/LAN/local visits are not counted.
+ * Anything enabled here must be disclosed on /privacy/.
 */
 const posthogKey = import.meta.env.PUBLIC_POSTHOG_KEY;
 const posthogHost = import.meta.env.PUBLIC_POSTHOG_HOST ?? "https://us.i.posthog.com";
 const umamiSrc = import.meta.env.PUBLIC_UMAMI_SRC;
 const umamiWebsiteId = import.meta.env.PUBLIC_UMAMI_WEBSITE_ID;
+const gaId = import.meta.env.PUBLIC_GA_MEASUREMENT_ID;
+const prodHost = new URL(import.meta.env.PUBLIC_SITE_URL ?? "https://www.bluecapstrategies.com").hostname;
 ---

 {
@@ -23,6 +27,23 @@ const umamiWebsiteId = import.meta.env.PUBLIC_UMAMI_WEBSITE_ID;

 {
  umamiSrc && umamiWebsiteId && (
-    <script is:inline defer src={umamiSrc} data-website-id={umamiWebsiteId} />
+    <script is:inline defer src={umamiSrc} data-website-id={umamiWebsiteId} data-domains={prodHost} />
+  )
+}
+
+{
+  gaId && (
+    <script is:inline define:vars={{ gaId, prodHost }}>
+      if (location.hostname === prodHost) {
+        window.dataLayer = window.dataLayer || [];
+        window.gtag = function () { window.dataLayer.push(arguments); };
+        window.gtag("js", new Date());
+        window.gtag("config", gaId);
+        var s = document.createElement("script");
+        s.async = true;
+        s.src = "https://www.googletagmanager.com/gtag/js?id=" + encodeURIComponent(gaId);
+        document.head.appendChild(s);
+      }
+    </script>
  )
 }
@@ -1,11 +1,12 @@
 ---
+import Picture from "@components/Picture.astro";
 import { nav, serviceNav, site } from "@data/site";
 ---

 <footer class="site-footer">
  <div class="footer-inner">
    <section class="footer-brand" aria-label="BlueCap Strategies summary">
-      <img src="/assets/bluecap-logo.png" alt="BlueCap Strategies" width="190" height="57" />
+      <Picture src="/assets/bluecap-logo.png" alt="BlueCap Strategies" width="190" height="57" sizes="175px" loading="lazy" />
      <p>
        Transforming environmental challenges into investable opportunities through strategy,
        capital, and implementation support for aquatic resources.
@@ -28,6 +29,6 @@ import { nav, serviceNav, site } from "@data/site";
    </section>
  </div>
  <div class="footer-bottom">
-    <p>(c) 2026 BlueCap Strategies, LLC. All rights reserved.</p>
+    <p>(c) 2026 BlueCap Strategies, LLC. All rights reserved. · <a href="/privacy/">Privacy Policy</a></p>
  </div>
 </footer>
@@ -1,11 +1,12 @@
 ---
+import Picture from "@components/Picture.astro";
 import { nav, serviceNav } from "@data/site";
 ---

 <header class="site-header">
  <div class="header-inner">
    <a class="brand" href="/" aria-label="BlueCap Strategies home">
-      <img src="/assets/bluecap-logo.png" alt="BlueCap Strategies" width="220" height="66" />
+      <Picture src="/assets/bluecap-logo.png" alt="BlueCap Strategies" width="220" height="66" sizes="190px" />
    </a>
    <nav class="desktop-nav" aria-label="Primary navigation">
      <a href="/">Home</a>
@@ -1,4 +1,6 @@
 ---
+import Picture from "@components/Picture.astro";
+
 type Props = {
  eyebrow?: string;
  title: string;
@@ -24,7 +26,7 @@ const hasPhoto = Boolean(image);
 {
  variant === "cover" ? (
    <section class="page-cover">
-      <img
+      <Picture
        class="hero-bg"
        src={image ?? "/assets/live-site/hero-mangrove.jpg"}
        alt=""
@@ -32,6 +34,7 @@ const hasPhoto = Boolean(image);
        width="1140"
        height="713"
        loading="eager"
+        fetchpriority="high"
      />
      <div class="page-cover-inner">
        {eyebrow && <p class="eyebrow light">{eyebrow}</p>}
@@ -64,7 +67,9 @@ const hasPhoto = Boolean(image);
        <h1>{title}</h1>
        {lead && <p>{lead}</p>}
      </div>
-      {hasPhoto && <img src={image} alt={imageAlt} width="1280" height="854" loading="eager" />}
+      {hasPhoto && image && (
+        <Picture src={image} alt={imageAlt} width="1280" height="854" loading="eager" fetchpriority="high" sizes="(max-width: 960px) 100vw, 560px" />
+      )}
    </section>
  )
 }
@@ -0,0 +1,27 @@
+---
+// <img> for a /public image path, upgraded to <picture> with AVIF/WebP srcsets when
+// scripts/optimize-images.mjs has variants for it. The original stays as the <img> fallback.
+// `sizes` should describe the rendered width so phones fetch a phone-sized file.
+import type { HTMLAttributes } from "astro/types";
+import { imageVariants } from "@utils/images.mjs";
+
+type Props = Omit<HTMLAttributes<"img">, "src" | "srcset" | "sizes"> & {
+  src: string;
+  sizes?: string;
+};
+
+const { src, sizes = "100vw", width, height, ...attrs } = Astro.props;
+const variants = imageVariants(src);
+---
+
+{
+  variants ? (
+    <picture>
+      <source type="image/avif" srcset={variants.avif} sizes={sizes} />
+      <source type="image/webp" srcset={variants.webp} sizes={sizes} />
+      <img src={src} width={width ?? variants.width} height={height ?? variants.height} decoding="async" {...attrs} />
+    </picture>
+  ) : (
+    <img src={src} width={width} height={height} {...attrs} />
+  )
+}
@@ -7,7 +7,7 @@ import { assetUrl, canonical } from "@utils/url";
 import { organizationSchema, websiteSchema } from "@utils/schema";
 // Self-hosted fonts (no external requests): Work Sans headings, Open Sans body — matching the original.
 import "@fontsource-variable/work-sans";
-import "@fontsource-variable/open-sans";
+import "../styles/fonts.css";
 import "../styles/global.css";

 type Props = {
@@ -40,7 +40,12 @@ const schemas = [organizationSchema(), websiteSchema(), ...jsonLd];
    <title>{pageTitle}</title>
    <meta name="description" content={description} />
    <link rel="canonical" href={canonicalUrl} />
-    <link rel="icon" href="/assets/bluecap-logo.png" />
+    <!-- Site icon restored from the original WordPress site (water drop in a circle). -->
+    <link rel="icon" href="/favicon.ico" sizes="16x16 32x32 48x48" />
+    <link rel="icon" href="/favicon-32x32.png" type="image/png" sizes="32x32" />
+    <link rel="icon" href="/icon-192.png" type="image/png" sizes="192x192" />
+    <link rel="apple-touch-icon" href="/apple-touch-icon.png" />
+    <meta name="msapplication-TileImage" content="/icon-270.png" />
    <link rel="alternate" type="application/rss+xml" title="BlueCap Strategies Insights" href="/rss.xml" />
    <meta property="og:type" content="website" />
    <meta property="og:title" content={pageTitle} />
@@ -34,7 +34,11 @@ const endpoint = import.meta.env.PUBLIC_CONTACT_FORM_ENDPOINT ?? "";
        Tell us about your project and we will follow up within two business days.
      </p>
      <form class="contact-form" method="post" action={endpoint || "/thank-you/"} data-contact-form data-endpoint={endpoint}>
-        <input type="hidden" name="subject" value="BlueCap Strategies website inquiry" />
+        {/* `_subject` (underscore) is Formspree's reserved field for the notification subject
+            line. Without it the mail arrives under a generic "New submission" subject. */}
+        <input type="hidden" name="_subject" value="BlueCap Strategies website inquiry" />
+        {/* Formspree treats a filled _gotcha field as spam. Hidden from people, not from bots. */}
+        <input type="text" name="_gotcha" tabindex="-1" autocomplete="off" aria-hidden="true" class="gotcha" />
        <div class="field-grid">
          <label>
            Name *
@@ -59,23 +63,69 @@ const endpoint = import.meta.env.PUBLIC_CONTACT_FORM_ENDPOINT ?? "";
          Message *
          <textarea name="message" required minlength="20"></textarea>
        </label>
-        <button class="button" type="submit">Submit</button>
+        <button class="button" type="submit" data-submit>Submit</button>
+        <p class="form-status" data-form-status role="status" aria-live="polite" hidden></p>
      </form>
    </div>
  </section>
  <script>
    const form = document.querySelector("[data-contact-form]");
-    form?.addEventListener("submit", (event) => {
-      const endpoint = form.getAttribute("data-endpoint");
-      if (endpoint) return;
-      event.preventDefault();
-      if (!(form instanceof HTMLFormElement) || !form.reportValidity()) return;
-      const data = new FormData(form);
-      const subject = encodeURIComponent("BlueCap Strategies website inquiry");
-      const body = encodeURIComponent(
-        `Name: ${data.get("name")}\nOrganization: ${data.get("organization") ?? ""}\nEmail: ${data.get("email")}\nPhone: ${data.get("phone") ?? ""}\n\n${data.get("message")}`,
-      );
-      window.location.href = `mailto:${"info@bluecapstrategies.com"}?subject=${subject}&body=${body}`;
-    });
+
+    if (form instanceof HTMLFormElement) {
+      const status = form.querySelector("[data-form-status]");
+      const submit = form.querySelector("[data-submit]");
+
+      const say = (message: string, isError: boolean) => {
+        if (!(status instanceof HTMLElement)) return;
+        status.textContent = message;
+        status.classList.toggle("is-error", isError);
+        status.hidden = false;
+      };
+
+      form.addEventListener("submit", async (event) => {
+        if (!form.reportValidity()) return;
+        // Read at submit time, not at init, so the attribute stays the single source of truth.
+        const endpoint = form.getAttribute("data-endpoint") ?? "";
+
+        // No endpoint configured (local dev, or a build that never received the build arg):
+        // fall back to opening a mail draft rather than silently posting nowhere.
+        if (!endpoint) {
+          event.preventDefault();
+          const data = new FormData(form);
+          const subject = encodeURIComponent("BlueCap Strategies website inquiry");
+          const body = encodeURIComponent(
+            `Name: ${data.get("name")}\nOrganization: ${data.get("organization") ?? ""}\nEmail: ${data.get("email")}\nPhone: ${data.get("phone") ?? ""}\n\n${data.get("message")}`,
+          );
+          window.location.href = `mailto:${"info@bluecapstrategies.com"}?subject=${subject}&body=${body}`;
+          return;
+        }
+
+        // Post in the background so the visitor lands on our own /thank-you/ page rather than
+        // the form provider's. Native POST would navigate away to Formspree.
+        event.preventDefault();
+        if (submit instanceof HTMLButtonElement) submit.disabled = true;
+        say("Sending…", false);
+
+        try {
+          const response = await fetch(endpoint, {
+            method: "POST",
+            body: new FormData(form),
+            headers: { Accept: "application/json" },
+          });
+
+          if (response.ok) {
+            window.location.href = "/thank-you/";
+            return;
+          }
+          throw new Error(`Form endpoint returned ${response.status}`);
+        } catch {
+          if (submit instanceof HTMLButtonElement) submit.disabled = false;
+          say(
+            "Sorry — that didn't send. Please email info@bluecapstrategies.com or call 804-332-6618.",
+            true,
+          );
+        }
+      });
+    }
  </script>
 </BaseLayout>
@@ -2,6 +2,7 @@
 import { getCollection } from "astro:content";
 import BaseLayout from "@layouts/BaseLayout.astro";
 import ContactCta from "@components/ContactCta.astro";
+import Picture from "@components/Picture.astro";
 import { pageSchema } from "@utils/schema";

 const services = (await getCollection("services")).sort((a, b) => a.data.order - b.data.order);
@@ -27,7 +28,7 @@ const description =
  jsonLd={[pageSchema({ title: "BlueCap Strategies", description, pathname: "/" })]}
 >
  <section class="home-hero">
-    <img
+    <Picture
      class="hero-bg"
      src="/assets/live-site/hero-mangrove.jpg"
      alt=""
@@ -35,6 +36,7 @@ const description =
      width="1140"
      height="713"
      loading="eager"
+      fetchpriority="high"
    />
    <div class="hero-inner">
      <div class="hero-card">
@@ -138,7 +140,7 @@ const description =
          allows us to adapt and solve the most complex challenges with both insight and decisive
          action.
        </p>
-        <a class="button" href="/about-us/">Learn More</a>
+        <a class="button" href="/about-us/">Learn More<span class="sr-only"> about BlueCap Strategies</span></a>
      </div>
      <div class="stats-grid" aria-label="BlueCap Strategies experience metrics">
        <div class="stat"><strong>27 Years</strong><span>of senior-level experience working with institutional capital providers</span></div>
@@ -172,11 +174,13 @@ const description =
          ))}
        </div>
        <div class="services-media">
-          <img
+          <Picture
            src="/assets/live-site/img_0067.jpg"
            alt="Aquaculture baskets suspended in clear coastal water"
            width="1080"
            height="721"
+            loading="lazy"
+            sizes="(max-width: 960px) 100vw, 590px"
          />
        </div>
      </div>
@@ -202,7 +206,7 @@ const description =
            <article class="focus-card">
              {img && (
                <a class="focus-media" href={`/${area.slug}/`}>
-                  <img src={img.src} alt={area.data.title} width={img.width} height={img.height} loading="lazy" />
+                  <Picture src={img.src} alt={area.data.title} width={img.width} height={img.height} loading="lazy" sizes="(max-width: 640px) 100vw, (max-width: 960px) 50vw, 290px" />
                </a>
              )}
              <h3><a href={`/${area.slug}/`}>{area.data.title}</a></h3>
@@ -5,7 +5,7 @@ import ContactCta from "@components/ContactCta.astro";
 import { breadcrumbSchema, pageSchema } from "@utils/schema";

 const description =
-  "A prepared future publishing section for BlueCap Strategies articles, essays, case studies, market notes, and announcements.";
+  "Articles, analysis, and updates from BlueCap Strategies are coming soon.";
 ---

 <BaseLayout
@@ -22,26 +22,9 @@ const description =
 >
  <PageHero
    eyebrow="Insights"
-    title="Future publishing home for BlueCap Strategies"
-    lead="This section is prepared for articles, essays, case studies, market notes, and announcements when BlueCap migrates thought leadership from Substack, Medium, or other channels onto its own domain."
+    title="Coming soon"
+    lead="Articles, analysis, and updates from BlueCap Strategies will be published here."
    image="/assets/live-site/img_0067.jpg"
  />
-  <section class="insights-shell">
-    <article class="note-card">
-      <h2>Publishing path</h2>
-      <p>
-        Future posts can be added as Markdown or MDX in <code>src/content/insights</code> with
-        typed frontmatter for title, description, publish date, modified date, tags, and optional
-        canonical URL.
-      </p>
-    </article>
-    <article class="note-card">
-      <h2>RSS support</h2>
-      <p>
-        RSS is available at <a href="/rss.xml">/rss.xml</a>. The feed is ready for future article
-        imports even though no public posts are published yet.
-      </p>
-    </article>
-  </section>
  <ContactCta />
 </BaseLayout>
@@ -0,0 +1,108 @@
+---
+import BaseLayout from "@layouts/BaseLayout.astro";
+import { site } from "@data/site";
+import { pageSchema } from "@utils/schema";
+
+const description =
+  "How BlueCap Strategies collects, uses, and protects information when you visit this website or contact us.";
+const effectiveDate = "October 23, 2026";
+---
+
+<BaseLayout
+  title="Privacy Policy"
+  description={description}
+  pathname="/privacy/"
+  jsonLd={[pageSchema({ title: "Privacy Policy", description, pathname: "/privacy/" })]}
+>
+  <section class="insights-shell">
+    <article class="note-card privacy-policy">
+      <p class="eyebrow">Effective {effectiveDate}</p>
+      <h1>Privacy Policy</h1>
+      <p>
+        This policy explains what information BlueCap Strategies, LLC ("BlueCap Strategies," "we,"
+        "us") collects through www.bluecapstrategies.com, how we use it, and the choices you have.
+      </p>
+
+      <h2>Information you give us</h2>
+      <p>
+        When you use our contact form, we collect the details you enter: your name, email address,
+        phone number, organization, and message. The form is delivered to us by Formspree, a
+        form-processing service that receives the submission and forwards it to our inbox. We use
+        this information only to respond to your inquiry and to follow up about the work you asked
+        about. You can also reach us directly by email or phone instead of using the form.
+      </p>
+
+      <h2>Website analytics</h2>
+      <p>We use two analytics tools to understand how the site is used and to improve it.</p>
+      <ul>
+        <li>
+          <strong>Umami</strong>, which we host on our own infrastructure. It does not use cookies,
+          does not track you across other websites, and does not store your IP address. It records
+          aggregate information such as the pages viewed, the referring website, browser and device
+          type, and approximate country.
+        </li>
+        <li>
+          <strong>Google Analytics</strong>, provided by Google LLC. It uses cookies to distinguish
+          visitors and measure visits, and the data it collects is processed by Google under
+          <a href="https://policies.google.com/privacy">Google's Privacy Policy</a>. You can opt out
+          by installing the
+          <a href="https://tools.google.com/dlpage/gaoptout">Google Analytics opt-out browser
+          add-on</a> or by blocking cookies in your browser settings.
+        </li>
+      </ul>
+
+      <h2>Server and security logs</h2>
+      <p>
+        Like most websites, our servers automatically record technical details of each request,
+        such as IP address, browser type, the page requested, and the time of the request. We use
+        these logs only to keep the site secure and running, for example to block abusive traffic,
+        and keep them for a limited time.
+      </p>
+
+      <h2>What we do not do</h2>
+      <ul>
+        <li>We do not sell or rent your personal information.</li>
+        <li>We do not use your information for advertising, and we do not show ads on this site.</li>
+        <li>We do not knowingly collect information from children under 13.</li>
+      </ul>
+
+      <h2>Sharing</h2>
+      <p>
+        We share information only with the service providers named above that help us operate
+        this site, or when required by law.
+      </p>
+
+      <h2>Your choices</h2>
+      <p>
+        You may ask us to tell you what information we hold about you from a contact form
+        submission, or to correct or delete it, by emailing
+        <a href={site.contactEmailHref}>{site.email}</a>.
+      </p>
+
+      <h2>Changes to this policy</h2>
+      <p>
+        If we change how we handle information, we will update this page and its effective date.
+      </p>
+
+      <h2>Contact</h2>
+      <p>
+        Questions about this policy can be sent to <a href={site.contactEmailHref}>{site.email}</a>
+        or by phone at <a href={`tel:${site.phone.replaceAll("-", "")}`}>{site.phone}</a>.
+      </p>
+    </article>
+  </section>
+</BaseLayout>
+
+<style>
+  .privacy-policy {
+    max-width: 52rem;
+    margin-inline: auto;
+  }
+  .privacy-policy h2 {
+    font-size: 1.4rem;
+    margin: 2rem 0 0.5rem;
+  }
+  .privacy-policy li + li {
+    margin-top: 0.5rem;
+  }
+</style>
@@ -0,0 +1,26 @@
+/*
+ * Open Sans Variable, Latin + Latin Extended only. Replaces `import "@fontsource-variable/open-sans"`,
+ * whose index.css also declares math and symbols subsets: a single "→" on the homepage made browsers
+ * download ~77 KB of those font files. Characters outside these ranges now render in the system
+ * fallback font. Rules copied from @fontsource-variable/open-sans/index.css (re-copy after upgrades).
+ */
+
+/* open-sans-latin-ext-wght-normal */
+@font-face {
+  font-family: 'Open Sans Variable';
+  font-style: normal;
+  font-display: swap;
+  font-weight: 300 800;
+  src: url(@fontsource-variable/open-sans/files/open-sans-latin-ext-wght-normal.woff2) format('woff2-variations');
+  unicode-range: U+0100-02BA,U+02BD-02C5,U+02C7-02CC,U+02CE-02D7,U+02DD-02FF,U+0304,U+0308,U+0329,U+1D00-1DBF,U+1E00-1E9F,U+1EF2-1EFF,U+2020,U+20A0-20AB,U+20AD-20C0,U+2113,U+2C60-2C7F,U+A720-A7FF;
+}
+
+/* open-sans-latin-wght-normal */
+@font-face {
+  font-family: 'Open Sans Variable';
+  font-style: normal;
+  font-display: swap;
+  font-weight: 300 800;
+  src: url(@fontsource-variable/open-sans/files/open-sans-latin-wght-normal.woff2) format('woff2-variations');
+  unicode-range: U+0000-00FF,U+0131,U+0152-0153,U+02BB-02BC,U+02C6,U+02DA,U+02DC,U+0304,U+0308,U+0329,U+2000-206F,U+20AC,U+2122,U+2191,U+2193,U+2212,U+2215,U+FEFF,U+FFFD;
+}
@@ -3,6 +3,7 @@
  --blue: #0074a9; /* exact original azure */
  --box: #f3f5f9; /* light box background (matches original .et_pb_column) */
  --cyan: #3ca2bd;
+  --cyan-deep: #287a90; /* --cyan darkened to 4.9:1 against white text (WCAG AA) */
  --green: #81b29a; /* muted sage — subheads (exact original rgb(129,178,154)) */
  --box-blue: #a9d2eb; /* light-blue metric boxes (exact original rgb(169,210,235)) */
  --ink: #1b2b36;
@@ -42,6 +43,17 @@ img {
  height: auto;
 }

+/* <picture> wrappers (components/Picture.astro, Markdown images) must not affect layout: the
+   <img> inside keeps behaving as a direct child (absolute hero backgrounds, sticky media). */
+picture {
+  display: contents;
+}
+
+/* ...which would otherwise promote the <source> tags to grid/flex items (extra gaps). */
+picture > source {
+  display: none;
+}
+
 a {
  color: var(--blue);
 }
@@ -939,7 +951,7 @@ p {

 .detail-nav li a[aria-current="page"] {
  background: var(--green);
-  color: #fff;
+  color: var(--navy); /* white on sage is 2.4:1; navy is 5.6:1 (WCAG AA) */
 }

 .page-detail {
@@ -1078,6 +1090,27 @@ textarea:focus {
  font-size: 0.95rem;
 }

+/* Honeypot: kept in the layout but out of sight and out of the tab order. Not display:none —
+   some bots skip hidden fields, which would defeat the point. */
+.gotcha {
+  position: absolute;
+  left: -9999px;
+  width: 1px;
+  height: 1px;
+  overflow: hidden;
+}
+
+.form-status {
+  margin: 0;
+  font-size: 0.95rem;
+  font-weight: 700;
+  color: var(--muted);
+}
+
+.form-status.is-error {
+  color: #b3261e;
+}
+
 .site-footer {
  background: #10293d;
  color: rgba(255, 255, 255, 0.78);
@@ -1118,7 +1151,7 @@ textarea:focus {
 .footer-cta {
  width: fit-content;
  margin-top: 1rem !important;
-  background: var(--cyan);
+  background: var(--cyan-deep);
 }

 .footer-bottom {
@@ -1128,6 +1161,11 @@ textarea:focus {
  font-size: 0.92rem;
 }

+.footer-bottom a {
+  color: inherit;
+  text-decoration: underline;
+}
+
 .insights-shell {
  padding: 4rem 0;
  display: grid;
@@ -0,0 +1,74 @@
+// Responsive-image lookup over the manifest written by scripts/optimize-images.mjs.
+// Plain JS (not TS) because astro.config.mjs loads it too, for the Markdown rehype plugin.
+import { readFileSync } from "node:fs";
+import path from "node:path";
+
+const manifestPath = path.join(process.cwd(), "src", "data", "image-manifest.json");
+
+/** @type {Record<string, { width: number; height: number; avif: { src: string; width: number }[]; webp: { src: string; width: number }[] }> | undefined} */
+let manifest;
+
+function load() {
+  if (!manifest) {
+    try {
+      manifest = JSON.parse(readFileSync(manifestPath, "utf8"));
+    } catch {
+      // No manifest (optimize-images not run): callers fall back to the plain original image.
+      manifest = {};
+    }
+  }
+  return manifest;
+}
+
+/**
+ * Responsive variants for a /public image path, or undefined if it has none.
+ * @param {string} src
+ */
+export function imageVariants(src) {
+  const entry = load()[src];
+  if (!entry) return undefined;
+  /** @param {{ src: string; width: number }[]} list */
+  const srcset = (list) => list.map((v) => `${v.src} ${v.width}w`).join(", ");
+  return { width: entry.width, height: entry.height, avif: srcset(entry.avif), webp: srcset(entry.webp) };
+}
+
+/**
+ * Rehype plugin: wraps Markdown <img> tags that have variants in a <picture> with AVIF/WebP
+ * sources, and adds intrinsic dimensions (no layout shift) plus lazy loading.
+ * @param {{ sizes?: string }} [options]
+ */
+export function rehypeResponsiveImages({ sizes = "(max-width: 900px) 100vw, 50vw" } = {}) {
+  /** @param {any} node */
+  const walk = (node) => {
+    if (!node.children) return;
+    node.children = node.children.map((child) => {
+      walk(child);
+      if (child.type !== "element" || child.tagName !== "img") return child;
+      const variants = imageVariants(String(child.properties?.src ?? ""));
+      if (!variants) return child;
+      const img = {
+        ...child,
+        properties: {
+          ...child.properties,
+          width: variants.width,
+          height: variants.height,
+          loading: "lazy",
+          decoding: "async",
+        },
+      };
+      const source = (/** @type {string} */ type, /** @type {string} */ srcset) => ({
+        type: "element",
+        tagName: "source",
+        properties: { type, srcSet: srcset, sizes },
+        children: [],
+      });
+      return {
+        type: "element",
+        tagName: "picture",
+        properties: {},
+        children: [source("image/avif", variants.avif), source("image/webp", variants.webp), img],
+      };
+    });
+  };
+  return (/** @type {any} */ tree) => walk(tree);
+}
@@ -64,14 +64,14 @@ test("desktop navigation and CTA links are clickable", async ({ page }) => {
  await page.setViewportSize({ width: 1440, height: 900 });
  await page.goto("/");

-  await page.getByRole("link", { name: "Explore services" }).click();
+  await page.getByRole("banner").getByRole("link", { name: "Services", exact: true }).first().click();
  await expect(page).toHaveURL(/\/services\/$/);
-  await expect(page.getByRole("heading", { name: /Advisory services/ })).toBeVisible();
+  await expect(page.getByRole("heading", { level: 1, name: "Services" })).toBeVisible();

  await page.goto("/");
  await page.getByRole("link", { name: "Request a consultation" }).first().click();
  await expect(page).toHaveURL(/\/contact\/$/);
-  await expect(page.getByRole("heading", { name: /Get in touch/ })).toBeVisible();
+  await expect(page.getByRole("heading", { level: 1, name: "Contact Us" })).toBeVisible();
 });

 test("service and focus-area learn more links are wired to detail pages", async ({ page }) => {
@@ -98,7 +98,7 @@ test("mobile menu opens and navigates", async ({ page }) => {
  await expect(page.locator(".mobile-nav nav")).toBeVisible();
  await page.locator(".mobile-nav").getByRole("link", { name: "Focus Areas" }).click();
  await expect(page).toHaveURL(/\/focus-areas\/$/);
-  await expect(page.getByRole("heading", { name: /Focused expertise/ })).toBeVisible();
+  await expect(page.getByRole("heading", { level: 1, name: "Core Focus Areas" })).toBeVisible();
 });

 test("contact form validates required, invalid, and valid paths", async ({ page }) => {
@@ -123,12 +123,42 @@ test("contact form validates required, invalid, and valid paths", async ({ page

  await page.locator('input[name="email"]').fill("test@example.com");
  await page.locator('textarea[name="message"]').fill("This is a valid test inquiry for BlueCap Strategies.");
-  await page.locator("form").evaluate((form) => {
-    form.setAttribute("data-endpoint", "/thank-you/");
-    form.setAttribute("action", "/thank-you/");
-    form.setAttribute("method", "get");
+
+  // Exercise the real submit path: the form POSTs to the configured endpoint in the background
+  // and only then sends the visitor to our own /thank-you/. Mock the endpoint so the test never
+  // touches the live form provider.
+  const endpoint = "https://forms.test.invalid/f/mock";
+  let posted: string | null = null;
+  await page.route(endpoint, async (route) => {
+    posted = route.request().postData();
+    await route.fulfill({ status: 200, contentType: "application/json", body: '{"ok":true}' });
  });
+  await page.locator("form").evaluate((form, url) => {
+    form.setAttribute("data-endpoint", url);
+  }, endpoint);
+
  await submit.click();
-  await expect(page).toHaveURL(/\/thank-you\/(?:\?.*)?$/);
+  await expect(page).toHaveURL(/\/thank-you\/$/);
  await expect(page.getByRole("heading", { name: "Thank you" })).toBeVisible();
+  expect(posted, "form fields should reach the endpoint").toContain("test@example.com");
+});
+
+test("contact form surfaces an error when the endpoint fails", async ({ page }) => {
+  await page.goto("/contact/");
+  const endpoint = "https://forms.test.invalid/f/mock";
+  await page.route(endpoint, (route) => route.fulfill({ status: 500, body: "nope" }));
+  await page.locator("form").evaluate((form, url) => {
+    form.setAttribute("data-endpoint", url);
+  }, endpoint);
+
+  await page.locator('input[name="name"]').fill("Test User");
+  await page.locator('input[name="email"]').fill("test@example.com");
+  await page.locator('textarea[name="message"]').fill("This is a valid test inquiry for BlueCap Strategies.");
+  await page.getByRole("button", { name: "Submit" }).click();
+
+  // A failed send must not strand the visitor: it stays on the page, says so, and offers the
+  // phone/email fallback rather than silently losing the inquiry.
+  await expect(page).toHaveURL(/\/contact\/$/);
+  await expect(page.locator("[data-form-status]")).toContainText("didn't send");
+  await expect(page.getByRole("button", { name: "Submit" })).toBeEnabled();
 });
Author	SHA1	Message	Date
gitea-actions[bot]	a5dd5f47ea	ci: deploy `550392aa17` [skip ci]	2026-10-23 21:27:21 +00:00
bmr_bluecap	550392aa17	fonts: load only Latin + Latin Extended Open Sans subsets CI / ci (push) Successful in 1m55s Details The full fontsource import also declared math/symbols subsets, so the homepage's single arrow glyph pulled ~77 KB of extra font files. The arrow now renders in the system font.	2026-10-23 17:25:14 -04:00
gitea-actions[bot]	556e8ce874	ci: deploy `dbd77b3bb5` [skip ci]	2026-10-23 21:17:18 +00:00
bmr_bluecap	dbd77b3bb5	nginx: immutable cache only for hashed assets; 7d for fixed-URL files; add avif CI / ci (push) Successful in 1m55s Details Also repeats the security headers inside each location, since a location-level add_header drops the server-level ones.	2026-10-23 17:15:11 -04:00
gitea-actions[bot]	523f7303e0	ci: deploy `be55c4a27e` [skip ci]	2026-10-23 21:01:50 +00:00
bmr_bluecap	be55c4a27e	favicon: restore the original site icon (water drop in circle) CI / ci (push) Successful in 3m15s Details Recovered from the Wayback Machine capture of the WordPress site; adds /favicon.ico, 32/192 PNG icons, apple-touch-icon and the MS tile image.	2026-10-23 16:58:13 -04:00
bmr_bluecap	59caa8e838	perf: responsive AVIF/WebP images; a11y contrast and link-text fixes - scripts/optimize-images.mjs generates hashed AVIF/WebP variants at build time (sharp) - Picture.astro + rehype plugin serve them via <picture> with srcset/sizes; hero gets fetchpriority=high - footer CTA and active service-nav item meet WCAG AA contrast - homepage Learn More link gets screen-reader-only context - llms.txt: insights described as coming soon	2026-10-23 16:58:13 -04:00
bmr_bluecap	002845c880	chore: untrack Playwright MCP captures and root screenshot; trim docker build context Also records the gitea runner durable fix in the launch checklist.	2026-10-23 16:58:13 -04:00
gitea-actions[bot]	76326da0ca	ci: deploy `04e0c4d9cd` [skip ci]	2026-10-23 19:40:07 +00:00
bmr_bluecap	04e0c4d9cd	insights: coming-soon page; block AI training crawlers; fix stale e2e CI / ci (push) Successful in 1m34s Details - /insights/ is a reader-facing Coming soon page; developer cards removed - robots.txt: Disallow GPTBot, ClaudeBot, Google-Extended, CCBot, Applebot-Extended, meta-externalagent, Bytespider. Search and AI answer crawlers stay allowed. Corrects the old Google-Extended comment: it does not affect Search or AI Overviews. - e2e: assert the real headings and the header Services link (48/48)	2026-10-23 14:40:51 -04:00
bmr_bluecap	e07cb8545e	docs: external uptime check via UptimeRobot -> Pushover	2026-10-23 14:33:54 -04:00
bmr_bluecap	5c825b08e9	docs: stats internal cert issued after DNS cache expiry	2026-10-23 14:32:54 -04:00
bmr_bluecap	450bba8bea	docs: rewrite launch checklist as post-cutover status Records the live architecture, launch-day findings (Pangolin cert retry, health-check Host header, nginx 404 loop, CI rebase, homelab DNS interception, runner socket) and the remaining open items.	2026-10-23 14:19:52 -04:00
gitea-actions[bot]	c7033140f0	ci: deploy `0c2b4a6ac6` [skip ci]	2026-10-23 18:10:59 +00:00
bmr_bluecap	0c2b4a6ac6	feat: add privacy policy; wire GA4 and Umami at build time CI / ci (push) Successful in 2m13s Details - /privacy/ page covering the contact form (Formspree), Umami, GA4 and server logs; linked from the footer - Analytics.astro: GA4 alongside Umami, both limited to the production host so staging and local builds are not counted - Dockerfile ARGs + CI build args from repo Actions variables GA_MEASUREMENT_ID and UMAMI_WEBSITE_ID (non-secret)	2026-10-23 13:49:56 -04:00
gitea-actions[bot]	375ee48ab1	ci: deploy `93415c6852` [skip ci]	2026-10-23 17:42:42 +00:00
bmr_bluecap	93415c6852	ci: rebase and retry the image-tag commit when main has moved CI / ci (push) Successful in 1m34s Details A re-run of an older commit (or any push landing mid-build) made the final push non-fast-forward, so the image was built but never deployed.	2026-10-23 12:37:42 -04:00
bmr_bluecap	da1043e6f3	k8s: make www canonical; 301 the apex to www Adds a Traefik redirectRegex middleware and a dedicated apex ingress that reuses bluecap-website-tls, and drops the apex from the main ingress rules.	2026-10-23 11:56:15 -04:00
bmr_bluecap	d1c1726796	fix(nginx): return a real 404 instead of a 500 redirect loop CI / ci (push) Failing after 1m50s Details The 404 fallback pointed at /404/index.html, but Astro emits 404.html, so every unknown URL looped internally and nginx answered 500. The try_files fallback also served the error page with a 200 status. Fall through to =404 and point error_page at /404.html.	2026-10-23 11:36:00 -04:00
bmr_bluecap	e85edbfe34	docs: production cert issued; record the DNS-01 stall and resolver hardening Marks the k3s half of section 1.1 done: bluecap-website-tls is Ready for both production hostnames, valid to 2027-01-07, and the cluster serves it. Verified by resolving straight to a control-plane node, so the public site stayed on Cloudflare/Bluehost throughout. Also records the Pangolin target table for step 2, and adds section 2.7 for cert-manager validating DNS-01 propagation through CoreDNS rather than public resolvers. That is not confirmed as the cause of the four-hour stall - Cloudflare's own authoritative nameservers were returning NXDOMAIN for records its API reported as present - but it is standard hardening worth doing before renewals matter.	2026-10-09 15:19:12 -04:00
bmr_bluecap	6f802826df	k8s: pre-issue the production TLS cert for the internal hop Public traffic terminates TLS at the Pangolin VPS, which then proxies to the control-plane nodes over https:443 — the pattern every other k3s-backed Pangolin resource follows — so the cluster needs its own valid certificate for the production hostnames, not just the staging one. Add www.bluecapstrategies.com and bluecapstrategies.com to the tls block as bluecap-website-tls. Safe to do before cutover, and deliberately done now: letsencrypt-prod solves DNS-01 through Cloudflare, so issuance only needs a temporary TXT record in the zone. No A record has to point at the cluster and the live WordPress site is untouched. The Cloudflare token was extended to cover the zone on 2026-10-09. Both hostnames are listed because the canonical-host decision is still open; holding a cert for each keeps either choice available, and the redirect is configured separately. Pangolin's edge certificate is HTTP-01 and cannot be pre-issued this way; it is obtained on the first HTTPS request after DNS moves.	2026-10-09 08:05:19 -04:00
bmr_bluecap	a76a6da26c	docs: replace section 1.1 with a verified cutover runbook The old entry assumed the cluster could be pointed at directly and that DNS-01 removed the certificate ordering problem. Both were wrong once the real traffic path was checked. Public traffic has to transit the Pangolin VPS, so two certificates are needed from two different systems: the edge cert from Pangolin's own Traefik resolver, and the internal-hop cert from cert-manager, because every k3s-backed Pangolin resource proxies to https:443 (the pattern Authentik, paperless, immich and dav all follow). Pangolin's resolver uses HTTP-01 on entrypoint web, not DNS-01, so the edge cert cannot be pre-issued and a short window at cutover is unavoidable. cert-manager can still pre-issue the internal cert. There is also only one Cloudflare token, not two: Pangolin holds no Cloudflare credentials at all. Records the proxied-vs-DNS-only decision, which earlier advice got backwards (this zone is already orange-clouded while the homelab zones are not), the Flexible-SSL redirect-loop risk, the ~5 minute rollback from ttl=auto, and that mail is unaffected because the MX records are not proxied. Cloudflare token now covers bluecapstrategies.com.	2026-10-09 08:01:20 -04:00
gitea-actions[bot]	b51a243728	ci: deploy `55add6ba17` [skip ci]	2026-10-09 11:07:13 +00:00
bmr_bluecap	55add6ba17	fix(contact): use Formspree's reserved _subject field for the subject line CI / ci (push) Successful in 2m6s Details The hidden field was named `subject`, which Formspree treats as ordinary form data: notifications would have arrived under a generic "New submission" subject with "subject" showing up as just another row in the body. The reserved field is `_subject`, with the underscore. build 0/0, contact e2e 4 passed.	2026-10-09 07:04:59 -04:00
bmr_bluecap	120ffb7445	docs: correct section 1.4 - the form endpoint is a build-time value, not runtime The entry said to set PUBLIC_CONTACT_FORM_ENDPOINT in the ConfigMap. That ConfigMap is not consumed by the Deployment, and a static Astro build inlines PUBLIC_* at image build time regardless, so there is no runtime knob to set. Record the build-arg wiring that replaced it and the two steps that still need the owner: creating the Formspree form and adding the CONTACT_FORM_ENDPOINT Actions secret.	2026-10-09 07:04:59 -04:00
bmr_bluecap	0f769d7bdd	feat(contact): wire the form to a real endpoint at build time The contact form could not be made to work by configuration. Two reasons, both fixed here. The endpoint never reached the browser. k8s/configmap.yaml carried PUBLIC_CONTACT_FORM_ENDPOINT, but the Deployment has no env/envFrom pointing at that ConfigMap, so it was dead config. Wiring it up would not have helped either: this is a static Astro build, so import.meta.env.PUBLIC_* is inlined when the image is built and the pod only serves pre-built HTML. Anything the browser needs has to arrive as a build arg. Add ARG/ENV to the Dockerfile and pass --build-arg from CI, sourced from a CONTACT_FORM_ENDPOINT Actions secret. Rewrite the ConfigMap as documentation of what the build expects, with an explicit warning not to add envFrom. Submission behaviour was also wrong for visitors. A native POST would have navigated them to the form provider's page; post in the background with fetch() and send them to our own /thank-you/ instead. On failure the form now stays put, re-enables the button and offers the phone and email fallback, rather than silently losing the inquiry. Add a honeypot (_gotcha, which Formspree treats as spam) positioned off-screen rather than display:none, so bots that skip hidden fields still fill it. Read data-endpoint at submit time rather than caching it at init, keeping the attribute the single source of truth. Tests: replace the old contact assertion, which faked a native GET navigation, with one that mocks the endpoint and exercises the real fetch path including the posted payload. Add a case for endpoint failure. typecheck 0/0/0, build 0/0, seo:lint clean on 20 pages, e2e 44 passed. The 4 remaining failures are the pre-existing stale nav assertions in docs/launch-checklist.md section 2.1, untouched here.	2026-10-09 07:04:59 -04:00
				`@@ -1 +0,0 @@`
				`[ 6188ms] [LOG] JQMIGRATE: Migrate is installed, version 3.4.1 @ http://bluecapstrategies.com/wp-includes/js/jquery/jquery-migrate.min.js?ver=3.4.1:1`
				`@@ -1 +0,0 @@`
				`[ 4995ms] [LOG] JQMIGRATE: Migrate is installed, version 3.4.1 @ http://bluecapstrategies.com/wp-includes/js/jquery/jquery-migrate.min.js?ver=3.4.1:1`
				`@@ -1 +0,0 @@`
				`[ 5166ms] [LOG] JQMIGRATE: Migrate is installed, version 3.4.1 @ http://bluecapstrategies.com/wp-includes/js/jquery/jquery-migrate.min.js?ver=3.4.1:1`
				`@@ -1 +0,0 @@`
				`[ 5796ms] [LOG] JQMIGRATE: Migrate is installed, version 3.4.1 @ http://bluecapstrategies.com/wp-includes/js/jquery/jquery-migrate.min.js?ver=3.4.1:1`
				`@@ -1 +0,0 @@`
				`[ 6482ms] [LOG] JQMIGRATE: Migrate is installed, version 3.4.1 @ http://bluecapstrategies.com/wp-includes/js/jquery/jquery-migrate.min.js?ver=3.4.1:1`
				`@@ -1 +0,0 @@`
				`[ 1783ms] [LOG] JQMIGRATE: Migrate is installed, version 3.4.1 @ http://bluecapstrategies.com/wp-includes/js/jquery/jquery-migrate.min.js?ver=3.4.1:1`
				`@@ -1 +0,0 @@`
				`[ 1349ms] [LOG] JQMIGRATE: Migrate is installed, version 3.4.1 @ http://bluecapstrategies.com/wp-includes/js/jquery/jquery-migrate.min.js?ver=3.4.1:1`
				`@@ -1 +0,0 @@`
				`[ 6128ms] [LOG] JQMIGRATE: Migrate is installed, version 3.4.1 @ http://bluecapstrategies.com/wp-includes/js/jquery/jquery-migrate.min.js?ver=3.4.1:1`
				`@@ -1 +0,0 @@`
				`[ 1473ms] [LOG] JQMIGRATE: Migrate is installed, version 3.4.1 @ http://bluecapstrategies.com/wp-includes/js/jquery/jquery-migrate.min.js?ver=3.4.1:1`