Initial commit: BlueCap Strategies Astro site

Static Astro 5 site for BlueCap Strategies with exact live-site content
parity, deployed to k3s via GitOps (ArgoCD).

- Page copy in Markdown content collections (services, focus-areas, pages,
  insights) with a Zod SEO schema enforced at build time
- Homepage + About restored to exact live copy; real live-site imagery
- Build-time SEO linter (scripts/seo-lint.mjs) and Playwright e2e suite
- Multi-stage Dockerfile (nginx serves dist/) and Kustomize manifests (k8s/)
- Per-agent robots.txt; config-driven PostHog + Umami analytics scaffold
- ADRs and engineering docs under docs/

Co-Authored-By: Claude Opus 4.8 <noreply@anthropic.com>

public/healthz

@@ -0,0 +1 @@
+ok

public/llms.txt

@@ -0,0 +1,16 @@
+# BlueCap Strategies
+
+BlueCap Strategies is a water-sector advisory firm helping capital providers, project sponsors,
+communities, and policymakers mobilize capital for aquatic resource restoration, preservation,
+and responsible use.
+
+Public sections:
+- /: Homepage and firm overview.
+- /services/: Services overview.
+- /focus-areas/: Core focus areas.
+- /about-us/: Firm vision, mission, values, and approach.
+- /contact/: Contact form, phone, and email.
+- /insights/: Prepared future publishing section.
+
+This file is supplemental. The complete public content is available in crawlable HTML pages with
+metadata and structured data.

public/robots.txt

@@ -0,0 +1,51 @@
+# BlueCap Strategies robots.txt — see docs/seo-aeo-optimization.md §5
+# Policy: allow classic search + AI answer/search crawlers for maximum discoverability and
+# answer-engine citation. Training-crawler policy (GPTBot, ClaudeBot, Google-Extended) is an
+# owner decision — currently ALLOWED for maximum reach. To opt out of model training, uncomment
+# the "Disallow: /" lines in the training-crawler block below.
+
+# --- Classic search engines ---
+User-agent: Googlebot
+Allow: /
+
+User-agent: Bingbot
+Allow: /
+
+# --- AI answer / search crawlers (these can cite us and send referral traffic) ---
+User-agent: OAI-SearchBot
+Allow: /
+
+User-agent: ChatGPT-User
+Allow: /
+
+User-agent: Claude-SearchBot
+Allow: /
+
+User-agent: Claude-User
+Allow: /
+
+User-agent: PerplexityBot
+Allow: /
+
+# Google-Extended controls Gemini + Google AI Overviews (this is also a training signal for
+# Google — treated as answer-visibility here; move to the training block to opt out).
+User-agent: Google-Extended
+Allow: /
+
+# --- AI model-training crawlers (owner decision — allowed by default) ---
+User-agent: GPTBot
+Allow: /
+# Disallow: /
+
+User-agent: ClaudeBot
+Allow: /
+# Disallow: /
+
+# --- Everything else ---
+User-agent: *
+Allow: /
+
+# Note: non-compliant scrapers (e.g. Bytespider, stealth crawlers) ignore robots.txt; block those
+# at the Cloudflare edge, not here (see docs/gitops-deployment-strategy.md §4.2).
+
+Sitemap: https://www.bluecapstrategies.com/sitemap-index.xml