# ADR-0006: Launch a blog at /insights/

**Status:** Accepted — 2026-07-15

## Context

The live WordPress site has **no published blog** (0 posts, 0 `project` entries) but does have an
**unpublished, empty "Insights & Resources" draft** (`page_id=303`) — a blog scaffolded but never
launched. The rebuild already has an `/insights/` section (routes, RSS, content collection, one
example draft). The parity plan and SEO/AEO plan both identify thought leadership as a core
authority/GEO asset.

## Decision

**Launch the blog at `/insights/`** in the rebuild. Keep the existing Astro content-collection
scaffold (Markdown/MDX, RSS, tags, canonical for cross-posts). Publish only **real,
owner-reviewed** content — no fabricated or unreviewed AI-generated articles. Candidate first
pieces: PFAS remediation as a capital-formation problem; scaling marine conservation finance;
making island/coastal infrastructure investable.

## Consequences

- Gives AEO/GEO a surface to be cited from; `Article`/`BlogPosting` schema per SEO plan §3.
- Content is owner-gated — the section can ship empty or with 1–2 real posts; do not backfill with
  placeholder articles.
- Insights carry `publishDate`/`modifiedDate`; RSS and sitemap `lastmod` derive from these.
